What We Learned From Amanda Goetz About Branding and Wellness

Matt Preuss
Marketing Manager
About Amanda What You Can Expect to Learn From Amanda Related Resources
Unlock your investor relationships. Try Visible for free for 14 days.
Start your free trial

On episode 2 of the Founders Forward Podcast we are joined by Amanda Goetz, CMO of Teal and Founder at House of Wise. Before taking the leap into her second time as a founder, Amanda was the VP of Marketing at The Knot. With her experience in branding and recent jump to starting House of Wise we couldn’t think of a better guest to chat about all things branding and founder life.

About Amanda

House of Wise is empowering women to take control of their sleep, sex, stress, and wealth with luxury CBD products made with real women in mind. Give Amanda a follow on Twitter to stay up to date on the House of Wise. If you’re interested in learning more about CBD and wellness, be sure to give the episode below a listen.

Amanda shared her story from founder to operator back to founder, how startups can leverage part time executives, how to build a brand, and how she deals with the stress of being a founder and part-time executive, and much more. Mike Preuss, CEO of Visible, had the opportunity to sit down and chat with Amanda. You can give the full episode a listen below (or in any of your favorite podcast apps).

What You Can Expect to Learn From Amanda

  • How she went from founder to operator to part time founder/executive.
  • How startup founders can leverage a part time executive
  • How she structures her day and stays productive
  • The importance of knowing your body and rhythms to be a better leader and executive
  • How she has stayed sane with the pressures of being a founder
  • How she raised capital for House of Wise

Related Resources

We created the Founders Forward Podcast to learn from people like Amanda. For founders that are taking the dive or seasoned founders alike, Amanda has plenty of powerful takeaways. As you scale your business, having the right guides at your side can make all of the difference. Each episode we’ll talk to fellow founders, investors and experts. We’ll dive into their zone of genius as well as hear about their past mistakes to give you a better chance of success.

To stay up-to-date with the Founders Forward Podcast subscribe to the Visible Weekly Newsletter below:

You may also enjoy:
Metrics and data
Using Benchmarks as a Diagnostic with Kyle Poyar
On the fifth episode of the Thrive Through Connection Podcast, we welcome Kyle Poyar, the founder of Tremont and Growth Unhinged. Tremont is an early growth equity firm based in Boston. Kyle joins us to break down his career supporting companies at OpenView, how SaaS companies should think about benchmarks, and the future of SaaS investing. About Kyle Before founding Tremont, Kyle was an Operating Partner at OpenView Ventures. During his time there, he launched the SaaS Benchmarks Report, a staple in the SaaS industry. Since then, Kyle has started Growth Unhinged, his newsletter breaking down the playbooks and tactics behind best-in-class startups. Mike, the CEO and Founder of Visible, had an opportunity to sit down and chat with Kyle. You can give the full episode a listen below: Spotify Link Apple Link What You Can Expect to Learn from Kyle How investors and founders can think about leveraging benchmarks Which SaaS metrics and benchmarks are growing in importance Why hiring is the lowest-hanging fruit for VCs to support portfolio companies How he built a content flywheel at Growth Unhinged Stay up to date with the Thrive Through Connection Podcast by subscribing wherever you listen to podcasts. You can find links to your favorite podcast hosts below: YouTube Spotify Apple
Customer Stories
Building Trust and Vulnerability in Business with Max Yoder
Reporting
Navigating Investor Relationships with Brett Brohl
Fundraising
Going From Operator to Funder with Leo Polovets