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Pivoting in the startup world is not just a strategy; it's a survival skill. In the ever-evolving business landscape, agility and adaptability are key to staying relevant and successful. This guide will cover the critical strategies that can help founders navigate through changes effectively. We'll explore when to pivot, understanding why to pivot, how to execute your pivot, and the different types of pivots that turn challenges into opportunities. Understanding When It’s Time for a Startup to Pivot Pivoting, a strategic shift in business model or product can be the difference between thriving and merely surviving. Founders should be alert to certain indicators that signal a need for change. Identifying the right time to pivot requires a combination of market awareness, customer feedback, and internal business analysis. Founders must be agile, ready to adapt, and willing to embrace change to ensure their startup's longevity and success. By paying close attention to these indicators, startups can pivot effectively, turning potential challenges into opportunities for growth and innovation. Here are some key signs and factors to consider: Identifying Signs That Your Startup Needs a Change Stagnating Sales and Growth: A clear sign that a pivot may be necessary is when your startup experiences stagnant or declining sales. This often indicates that your product or service may no longer be meeting market demands or that competition has intensified. Difficulty in Attracting or Retaining Customers: If acquiring new customers becomes increasingly challenging, or if existing customers are leaving, this could suggest that your product is not resonating with your target audience. Inconsistent Cash Flow: Erratic or declining cash flow can be a symptom of deeper problems in your business model or market fit, suggesting that a strategic pivot could be necessary. Feedback from Customers and Employees: Regular feedback, both from customers and team members, can provide invaluable insights. If there are consistent concerns or suggestions for improvement, it's worth considering whether these point towards a pivot. Technological Changes and Industry Shifts: Rapid technological advancements or shifts in industry trends can render your current business model or product obsolete. Staying abreast of these changes and being willing to adapt is essential. Market Trends and Customer Feedback as Pivot Indicators Evolving Market Trends: Market trends can offer predictive insights into what changes may be necessary. By analyzing industry reports and market research, you can anticipate shifts and adapt your business accordingly. This is especially true in fast-evolving sectors like technology and consumer goods. Customer Feedback and Demand: Customer feedback is a direct line to understanding market needs. Regular surveys, focus groups, and review analyses can reveal changing customer preferences and unmet needs. Successful companies are those that adapt their products and services based on customer input. Competitor Movements: Observing your competitors can provide clues about market shifts. If competitors are pivoting or introducing new products, it may indicate emerging opportunities or threats that you should consider. Data-Driven Insights: Utilizing data analytics to track customer behavior, market trends, and business performance can highlight areas needing improvement or change. Forbes notes the rising importance of data-driven decision-making in identifying market opportunities and risks. Planning Your Startup Pivot Embarking on a pivot is a significant step, requiring careful planning and execution. 1. Introspection and Analysis The first critical step in considering a pivot for your startup is introspection and analysis. This involves a deep dive into your current business performance and understanding the internal and external factors that affect your venture. Here’s how to approach it: Gather Data Assess Current Performance: Start by collecting and analyzing data related to your startup's current performance. This encompasses user feedback, sales figures, and market trends. User Feedback: User feedback is a goldmine of insights. Collect this through surveys, social media interactions, and customer support communications. According to a study in the Journal of Marketing, customer feedback is crucial in identifying product strengths and weaknesses, allowing businesses to align their offerings more closely with market needs. Sales Figures: Analyze your sales data. Look for trends such as which products or services are performing well and which aren’t. This analysis can reveal a lot about customer preferences and market demand. Market Trends: Stay informed about your industry's market trends. Tools like Google Analytics can provide valuable data on market behavior and preferences, guiding you toward potential areas of improvement or innovation. Identify Patterns: Look for patterns in the data. What are the consistent strengths across your offerings? Where are the recurring complaints or issues? This helps in pinpointing what's working and what's not. Areas of Potential Improvement: From the patterns you identify, determine areas that require improvement. This could range from product features, and customer service enhancements, to marketing strategies. Conduct a SWOT Analysis Strengths: Identify what your startup does best. This could include a unique product feature, a strong brand identity, or an exceptional customer service approach. Knowing your strengths helps in leveraging them effectively during a pivot. Weaknesses: Recognizing and addressing weaknesses can significantly bolster a company's strategic planning. These could be limited resources, lack of expertise in certain areas, or operational inefficiencies. Opportunities: Look for external opportunities that your startup can capitalize on. These could be market gaps, emerging trends, or changes in consumer behavior. For instance, a Forbes article highlights how businesses can turn market disruptions into opportunities by adapting their strategies. Threats: Identify external threats, such as competitive pressure, market changes, or technological advancements. Understanding these threats is crucial for developing strategies to mitigate them. Conducting a thorough introspection and analysis is fundamental for any startup contemplating a pivot. It allows you to make informed decisions based on empirical data and a comprehensive understanding of your business's strengths, weaknesses, opportunities, and threats. This strategic approach not only guides your pivot decision but also enhances the overall resilience and adaptability of your startup. 2. Defining the Pivot Once you have a clear understanding of your startup's current situation through introspection and analysis, the next step is to define the pivot. This stage is about exploring various pivot options and validating them to ensure they address market needs effectively. Identify Pivot Options Brainstorming Pivot Options: Utilize the insights from your data analysis and SWOT analysis to brainstorm potential pivot options. This can include: Pivoting Your Product: This could mean altering the features, functionality, or even the entire concept of your product. For instance, a tech startup might shift from a software product to a platform-based service model. Target Market Pivot: Sometimes, the product is fine, but the target market needs to change. This pivot involves redefining your audience, perhaps focusing on a different demographic or geographic region. Pricing Strategy Pivot: Adjusting your pricing model can make your product more appealing. This could be moving from a one-time purchase to a subscription model or introducing tiered pricing. Business Model Pivot: This involves changing the fundamental way in which your business operates. For example, a company might switch from a direct-to-consumer model to a B2B model. Addressing Market Needs: Ensure that your pivot addresses a clear pain point or unmet need in the market and align your pivot strategy with those market needs. Validate Your Ideas Testing with Potential Customers: Don’t rely solely on assumptions or gut feelings. Validate your pivot ideas by testing them with potential customers. Conduct Surveys: Surveys can be a quick way to gauge customer interest in your new direction. Tools like SurveyMonkey or Google Forms can facilitate this process. Interviews: One-on-one interviews provide in-depth insights. These conversations can uncover nuanced opinions and feedback about your pivot idea. A/B Testing: For product or feature pivots, A/B testing can be invaluable. This involves presenting two versions of your product to the audience and measuring which one performs better. Pilot Programs: Launching a pilot or beta version of your pivot can provide real-world feedback before a full-scale rollout. Gathering Feedback: The feedback from these validation methods should guide your decision-making process. Related source: Business Startup Advice: 15 Helpful Tips for Startup Growth 3. Building the Pivot Plan After defining the pivot, the next crucial step is to build a structured plan to implement it. This involves setting clear goals, establishing a realistic timeline and budget, and effectively communicating the pivot to all stakeholders. Set SMART Goals Specific, Measurable, Achievable, Relevant, and Time-bound Goals: SMART goals are essential for a successful pivot. They provide clarity and direction, ensuring that every step you take aligns with your pivot strategy. Specific: Clearly define what you aim to achieve with your pivot. For example, if you're pivoting to a new customer segment, specify who this new target audience is. Measurable: Establish criteria for measuring progress towards your goals. This could include metrics like customer acquisition rates, revenue targets, or market share. Achievable: Set realistic and attainable goals, considering your startup's resources and capabilities. Relevant: Ensure that your goals are aligned with your overall business objectives and market needs. Time-bound: Assign a clear timeline to your goals. This helps maintain momentum and allows for timely progress tracking. Related resource: 6 Metrics Every Startup Founder Should Track Develop a Timeline and Budget Creating a Realistic Timeline: According to Project Management Institute, effective timeline planning is critical in project management. Break down the pivot process into manageable tasks and assign deadlines to each. This helps in tracking progress and ensures that the pivot stays on schedule. Allocating Resources and Budget: Determine the resources and budget required for each stage of the pivot. This includes financial resources, human capital, and any other necessary assets. A well-planned budget is vital for allocating resources efficiently and avoiding financial overstretch. Prioritizing Tasks: Identify which tasks are critical and need immediate attention and which can be scheduled later. This prioritization ensures that resources are allocated effectively to areas with the most impact. Communicate the Pivot Clear Communication with Team and Stakeholders: Transparency is key when communicating the pivot. Explain the rationale behind the pivot, the expected outcomes, and how it will impact various aspects of the business. Engaging with Investors and Customers: Keep your investors informed about the pivot and how it aligns with the long-term goals of the startup. For customers, emphasize how the pivot will benefit them or improve their experience with your product or service. Open Communication Channels: Establish open lines of communication for feedback and questions. This can include team meetings, investor updates, and customer newsletters. Effective communication in change management builds trust and fosters a collaborative environment. 4. Execution and Adaption The execution and adaptation phase is where your pivot plan comes to life. It's crucial to approach this phase with agility and a focus on continual learning and adjustment. Here's how to navigate it effectively: Be Agile and Iterative Adapting to Feedback and Market Conditions: The ability to quickly adapt your plan based on new information is vital. Agility in business allows companies to respond rapidly to changes in the internal and external environment without losing momentum. Embracing an Iterative Approach: Implement your pivot in stages, and be prepared to make changes as you gather more information. This iterative process is similar to the agile methodology used in software development, which encourages adaptive planning and continuous improvement. Willingness to Adjust: Don't hesitate to revisit and revise your plan if necessary. According to Forbes, successful pivots often involve a series of adjustments rather than a single, monumental shift. This approach allows you to refine your strategy based on real-world feedback and performance. Measure and Track Progress Monitoring Key Performance Indicators (KPIs): Regularly track KPIs that are aligned with the goals of your pivot. This could include metrics such as customer acquisition cost, customer lifetime value, revenue growth, or market penetration. Analyzing Data: Use data analytics tools to delve into the performance data. This analysis will give you insights into what aspects of your pivot are working and which areas need improvement. Making Adjustments for Optimization: Based on your KPI analysis, make informed adjustments to optimize your results. This could involve tweaking your marketing strategy, refining your product offering, or reallocating resources to more effective channels. 5. Building Resilience Embarking on a pivot is a journey filled with challenges and opportunities. Building resilience throughout this process is essential for both personal growth and the success of your startup. Here’s how to cultivate resilience during a pivot: Embrace the Challenge Preparedness for Setbacks and Roadblocks: Understand that pivots are rarely smooth and straightforward. They should be viewed as opportunities for learning and growth rather than just obstacles. Staying Positive: Maintaining a positive outlook is crucial. This mindset will help you navigate through tough times more effectively. A study in the Journal of Positive Psychology shows that positivity enhances resilience, enabling individuals to better cope with challenges and stress. Learning from Mistakes: Every setback or mistake is a learning opportunity. Reflect on what went wrong, what you could have done differently, and how you can avoid similar mistakes in the future. Perseverance: Persistence is critical during a pivot. The ability to keep pushing forward, even when faced with difficulties, is what often separates successful pivots from unsuccessful ones. Surround Yourself with Support Building a Support Network: Cultivate a network of mentors, advisors, and fellow entrepreneurs. These individuals can provide invaluable guidance, support, and insight based on their experiences. Leveraging Mentorship and Advice: Engage with mentors who can offer advice and perspectives that may not be apparent from within your organization. Their objective viewpoint can be crucial in decision-making and strategy refinement. Connecting with Fellow Entrepreneurs: Fellow entrepreneurs can provide empathy and understanding, having gone through or currently facing similar challenges. Platforms like LinkedIn, entrepreneurial forums, or local business groups can be great places to connect with like-minded individuals. Seeking Encouragement: Encouragement from your network can be a powerful motivator during challenging times. Sometimes, a simple word of encouragement can provide the boost needed to overcome a tough phase. Types of Startup Pivots Every startup's pivot journey is unique, often involving different types of changes. Customer Segment Pivot A Customer Segment pivot is when a startup shifts focus to a new group of customers who may have a greater need or appreciation for its product. This pivot often occurs after identifying a more responsive or profitable market segment. Key steps for a successful Customer Segment pivot include: Listen to Your Users: Understanding user feedback is vital. If users are consistently pointing out certain features or suggesting improvements, it could indicate a new direction for the product. Reanalyse Your Competition: Analyze how competitors address the needs of different customer segments. This can offer insights into gaps in the market and potential opportunities. Speak Your Users’ Language: Communication is key. Ensure that your messaging resonates with the new target audience and clearly conveys the value proposition. Pivot Sooner Rather Than Later: If a pivot is necessary, it's usually better to act swiftly to avoid wasting resources and to stay ahead of market changes. Ensure Team Alignment: Make sure your team understands and supports the pivot. This might involve changes in roles or the introduction of new skill sets. This pivot requires understanding diverse market segments, adapting the product or service, and effective execution. Product Pivot A Product Pivot in a startup involves making significant changes to the product itself, which can include altering features, the operating platform, or even the core problem the product aims to solve. Several successful startups have executed product pivots effectively: Twitter // X: Started as Odeo, a podcasting platform, Twitter pivoted to become a microblogging service. This pivot was initiated when Apple dominated the podcasting industry with iTunes Podcasts, leading Twitter to reinvent itself. Instagram: Initially a location-based check-in app named Burbn, Instagram pivoted to focus solely on photo sharing after recognizing that this feature was more popular among users. Wistia: Began as a video-sharing community, Wistia pivoted to become a video marketing platform for businesses, responding to the interest shown by businesses in using the platform for hosting and analyzing marketing videos. PayPal: Initially a digital wallet for Palm Pilots, PayPal pivoted to an online payment platform, adapting to the growing demand for online payment solutions. Pinterest: Started as Tote, a social shopping app, Pinterest pivoted to become a visual discovery platform when they realized users were more interested in organizing and sharing images. Groupon: Originally a platform for mobilizing collective action for social causes, Groupon pivoted to a daily deals marketplace, capitalizing on the potential of offering discounted deals to consumers. Value Proposition Pivot In a Value Proposition Pivot, a startup fundamentally changes the core value or benefit its product offers to customers. This pivot might involve redefining what the company stands for or altering its key selling points. Essentially, it's about shifting the product's unique value to better align with market demands or to differentiate from competitors. For instance, a tech startup might pivot from offering just a productivity tool to positioning it as a comprehensive solution for remote work management, changing its core value from mere functionality to an all-in-one platform addressing the emerging needs of remote teams. This type of pivot requires a deep understanding of customer needs, market trends, and a reevaluation of the company's strengths and capabilities. The effectiveness of a Value Proposition Pivot depends on the startup's ability to clearly communicate the new value to its target audience and ensuring that this shift resonates with customer needs and preferences. It's not just about changing the product; it's about changing the perception and experience of the product in the eyes of the customer. Business Model Pivot In a business model pivot, startups undergo a major transformation in how they generate revenue. This could mean changing from a subscription to a freemium model, or altering the overall revenue strategy. Such pivots are not minor adjustments but represent significant shifts in the company's financial and operational approach. For example, a company might pivot from direct sales to a freemium model to broaden its user base and create diverse revenue streams. Alternatively, pivoting from a high-touch service model to an automated approach could reduce costs and facilitate scaling. The success of a business model pivot hinges on aligning the new model with the company's vision and market demands. It often requires market research, re-evaluation of customer needs, and possibly rebranding. Effective pivots leverage the company's strengths while adapting to market changes and customer preferences. For founders, a business model pivot necessitates a thorough assessment of its impact on all business facets, from product development to customer relations. This strategic shift can lead to new growth and sustainability in a dynamic business environment​​​​. Technology Pivot In a technology pivot, a startup fundamentally changes the technology or platform underlying its product or service. This pivot can be driven by various factors, such as advancements in technology, the need to improve scalability or performance, or the discovery that users prefer a particular feature of the product. For founders considering a technology pivot, it's crucial to assess not only the technological feasibility of the pivot but also how it aligns with your business goals and customer needs. This strategic shift, although challenging, can open up new opportunities and pathways for growth and sustainability in a fast-evolving technological landscape​​​​. Real-Life Startup Pivot Examples With Glowing Success Successful pivots by well-known companies can provide inspiration and insight into the process. Netflix Original idea: A DVD-by-mail rental service. Pivot: Anticipated the shift to streaming media and introduced a streaming service, eventually phasing out DVDs. Result: Became a global streaming giant with over 220 million subscribers and a pioneer in producing original content. PayPal Original idea: A mobile payments platform called Confinity, enabling payments between Palm Pilots. Pivot: Expanded to online payments and integrated with eBay, becoming a leading online payment service. Result: Revolutionized e-commerce transactions and expanded into a global financial services company. Nintendo Original idea: A manufacturer of playing cards. Pivot: Expanded into electronic toys and video games, becoming a pioneer in the gaming industry. Result: Evolved into a renowned video game company with iconic franchises like Mario and Zelda. Looking To Pivot Your Startup? Connect With Visible Today Pivoting a startup is a dynamic and challenging journey, but with the right strategies, it can lead to remarkable success and resilience. If you're looking to pivot your startup, remember the importance of data-driven decision-making, clear communication, and adaptability. For further support and guidance, consider partnering with Visible. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related resource: The Ultimate Guide to Startup Funding Stages

FinTech startups have revolutionized the financial sector in recent years, blending technology and finance to enhance, simplify, and democratize financial services. These innovative companies are reshaping how we handle money, from mobile banking and cashless transactions to complex financial algorithms. As a founder, understanding the landscape of these trailblazers is crucial. They're not just altering consumer habits but are also reshaping the very fabric of the global financial system. Related resource: FinTech Venture Capital Investors to Know 1. Chime Location: San Francisco, United States. Year Founded: 2012. Funding Series/Amount: Raised a total of $2.3 billion over several funding rounds. Prominent Investors: The Series G round was led by Sequoia Capital and included other notable investors. Chime is a leading FinTech company offering mobile banking services through partners like The Bancorp Bank and Stride Bank. Known for its fee-free banking products, including checking accounts with no minimum balance and an automated savings feature, Chime emphasizes customer convenience and accessibility. A standout service is SpotMe, a program allowing fee-free overdrafts up to $100. Chime's innovative approach, deviating from traditional banking practices, has made it a significant figure in modernizing personal banking services, catering to a large customer base seeking alternatives to conventional banks. 2. Stripe Location: Headquarters in San Francisco. Year Founded: 2010. Funding Series/Amount: Raised $8.7b billion over multiple funding rounds. Prominent Investors: Early-stage investors include Sequoia Capital, General Catalyst, and Founders Fund. Angel investors like Elon Musk and Peter Thiel also contributed in the seed round. Later stages saw participation from Allianz X, Axa, Baillie Gifford, Fidelity Management & Research Company, and Ireland’s National Treasury Management Agency. Stripe is a key player in online financial services, specializing in payment processing for internet businesses. The company offers a range of services, including e-commerce, subscription management, and invoicing solutions, and has developed a point-of-sales device, Terminal. Stripe's business model is based on charging a percentage of the transaction value and a fixed fee per transaction. With its innovative technology and global reach, Stripe has become integral to the growth of digital commerce and financial services, expanding its influence through strategic acquisitions and investments in the FinTech sector. 3. Plaid Location: Headquartered in San Francisco. Year Founded: 2013. Funding Series/Amount: Raised $425 million in a Series D funding round. Prominent Investors: The Series D round included investors such as Altimeter Capital, Silver Lake Partners, and Ribbit Capital. Plaid facilitates data connectivity between financial institutions, consumers, and digital finance applications. Their technology integrates traditional banking systems with modern financial apps, enhancing user experiences across personal finance, lending, and payment solutions. Plaid's significant role in the FinTech sector stems from its innovative approach in linking the conventional banking sector with the digital financial world, making it a vital contributor to the evolution of financial services. 4. Affirm Location: San Francisco, California, USA Year Founded: 2012 Funding Series/Amount: Not specifically disclosed but the company has raised significant funding over the years. Affirm is a notable financial technology company known for its innovative approach to digital and mobile-first commerce. The company specializes in offering flexible payment solutions, primarily through its "buy now, pay later" (BNPL) service, which has become increasingly popular in online retail. Affirm's services are designed to provide consumers with more transparent and manageable payment options compared to traditional credit. The company's business model is based on partnerships with merchants where Affirm's payment options are integrated into the checkout process. This model benefits consumers by providing immediate purchasing power with the flexibility of paying over time. Merchants benefit from potentially increased sales and customer loyalty. Affirm earns revenue through commissions from merchants and interest on loans to consumers, with a commitment to not charging late fees. The company's emphasis on using data analytics and machine learning to assess credit risk and fraud detection further enhances its service efficiency. By catering to a range of industries, including electronics, travel, and health and beauty, Affirm has established itself as a key player in the evolving fintech landscape, adapting to changing consumer behaviors and the increasing shift towards online shopping​​​​​​. 5. Revolut Location: London, England Year Founded: 2015 Funding Series/Amount: Total funding of $1.7 billion Prominent Investors: SoftBank, Tiger Global Management Revolut is recognized as one of the UK's most valuable financial technology startups, with a market valuation of $33 billion as of July 2021. Revolut's financial services are comprehensive, offering a pre-paid debit card, currency and cryptocurrency exchange, money transfer, stock trading, and other solutions. This wide array of services has positioned Revolut as a versatile player in the FinTech sector. The company's business model revolves around its platform, which caters to both personal and business banking needs. Revolut's innovation lies in its ability to integrate traditional banking services with modern technology, making financial transactions more accessible and efficient. This integration includes features like spending in various currencies, cryptocurrency trading, and stock investments, all managed through a user-friendly mobile app. Revolut's success is marked by its rapid expansion, with services available in several countries and a large customer base. Its approach to modern banking, coupled with its commitment to simplifying complex financial services, has solidified its status as a key figure in the FinTech landscape​​​​. 6. Chipper Cash Location: Headquarters in San Francisco, CA, USA Year Founded: 2018 Funding Series/Amount: Raised a total of $152.2 million Prominent Investors: FTX, Jeff Bezos, Silicon Valley Bank, Joe Montana​​​​​​​​ Chipper Cash specializes in mobile cross-border money transfers in Africa. It has successfully developed a mobile app available on both iOS and Android platforms, catering to several African countries with peer-to-peer transfer capabilities. The company's approach to simplifying financial transactions across borders, particularly in regions with significant remittance flows, has positioned it as a notable entity in the FinTech landscape. The core business model of Chipper Cash is centered on offering free peer-to-peer financial transfer services, a strategy that has been crucial for customer acquisition. Leveraging this model, Chipper Cash has expanded its service offerings to include cryptocurrency trading, investment services, and business payment solutions. This diversification allows the company to upsell various financial products to its user base, effectively generating revenue through fees on stock and cryptocurrency transactions, interchange fees, and payment fees. Chipper Cash's innovative approach to eliminate high transaction fees traditionally associated with sending money, particularly in Africa, has enabled rapid user growth and expansion into multiple countries. Its business strategy mirrors that of other successful FinTech companies that started with low-cost cross-border payments and later expanded their revenue streams​​. 7. Gohenry Location: London, England Year Founded: 2012 Funding Series/Amount: Raised a total of $125 million Prominent Investors: Edison Partners, Revaia, Citi Ventures, Muse Capital, Nexi​​​​ Gohenry is focused on providing financial services for the younger generation, specifically targeting children aged 6 to 18 years. The company offers a unique combination of a prepaid debit card and a financial education app. This blend of services is designed to empower young people to learn about earning, saving, and responsible spending, effectively integrating financial literacy into their early learning. The business model of Gohenry revolves around providing an innovative family banking tool. This tool allows parents to set up regular pocket money transfers, make one-off payments, and monitor their children's spending habits. Additionally, the platform sets tasks for children, enabling them to earn money, thus instilling a sense of financial responsibility from a young age. Gohenry's approach to financial education and its dedication to serving a younger demographic make it a prominent figure in the FinTech landscape. Its acquisition by Acorns further underscores its significance in the sector, enhancing its potential to expand its offerings and reach a global audience. This strategic move positions Gohenry to continue shaping the future of financial education and management for the younger generation​​​​. 8. Creditas Location: São Paulo, Brazil Year Founded: 2012 Funding Series/Amount: Raised US$879 million through 6 financing rounds​​. Prominent Investors: Investors include, Softbank Latam fund, Amadeus Capital Partners, VEF, Kaszek Ventures, and Redpoint ventures​​. Creditas operates a digital lending platform, providing secure consumer loans and positioning itself as a leader in the secured lending market in Brazil and Mexico. The business model of Creditas is centered on offering a comprehensive suite of financial services. Their products range from home equity and auto equity loans to innovative consumer solutions like Creditas Store, which is the first e-commerce platform in Brazil that allows payment through salary deductions. This diversified approach extends to Creditas @work, offering payroll loans, salary advances, and benefits cards. Creditas' strategic expansion into Mexico marks its growth beyond Brazilian borders, signifying its impact and potential in the broader Latin American market. Creditas stands out in the FinTech landscape for its asset-light ecosystem that caters to various financial needs throughout a customer's lifetime. Their success is reflected in their ability to attract substantial investments and the backing of prominent investors. The company's agile adaptation to market needs and its digital-first approach have been crucial in reshaping the Brazilian financial system, particularly in terms of offering more efficient services and lower lending rates compared to traditional banking institutions​​. 9. Vivid Money Location: Based in Berlin, Germany. Year Founded: 2020. Funding Series/Amount: Vivid Money has raised a total of $200 million over several funding rounds. This includes a Series C round in February 2022, where they raised $114 million. Prominent Investors: Key investors include SoftBank in Series C and Ribbit Capital in Series A. Vivid Money is a rapidly growing FinTech startup. It offers a comprehensive financial platform, combining traditional banking services with innovative investment opportunities like stock and cryptocurrency investing. Known for its user-friendly "super app," Vivid caters to a new generation of consumers exploring decentralized finance. The app's free investing services, supplemented by revenue from exchange rates and other fees, along with a premium subscription model, underline its unique approach in the FinTech sector. This blend of accessible financial services and investment options positions Vivid Money as a notable player in the European FinTech landscape. 10. Rapyd Location: Israel. Year Founded: 2015. Funding Series/Amount: As of their last funding round, Rapyd raised $300 million in a Series E round, contributing to a total of $960 million raised to date. Prominent Investors: Investors include BlackRock, Fidelity, General Catalyst, Target Global, and Spark Capital. Rapyd operates as a global payment services provider, offering a platform that facilitates the transfer of electronic funds across borders through various payment methods like bank transfers, digital wallets, and cash. This startup distinguishes itself in the FinTech landscape by its comprehensive approach to international payments and acquisitions, mainly focusing on European and Asian markets. Rapyd's rapid growth, demonstrated by a surge in valuation to $15 billion, reflects its successful strategy of acquisitions and expanding payment solutions. These achievements have positioned Rapyd as Israel's highest-valued private tech and FinTech company, underscoring its impact in the evolving digital payment sector. 11. Sunbit Location: Los Angeles, California. Year Founded: 2016. Funding Series/Amount: Achieved unicorn status with a Series D funding round of $130 million, leading to a valuation of $1.1 billion. Prominent Investors: Group 11, Zeev Ventures, Migdal Insurance, Harel Group, AltaIR Capital, More Investment House. Sunbit is renowned for its Buy Now, Pay Later (BNPL) technology, catering to everyday needs and services. Their innovative approach has led to high approval rates, supporting a wide range of transaction amounts. Sunbit's technology is utilized in over 7,300 locations, including auto dealership service centers and various retailers. This rapid expansion and unique financing solutions underline Sunbit's significant role in the evolving FinTech landscape. 12. Cash App Location: San Francisco, California. Year Founded: 2013 (as Square Cash). Funding Series/Amount: Being a service of Square, Inc., Cash App's funding is part of Square's broader financial activities. Prominent Investors: As a part of Square, Inc., Cash App benefits from the investors in Square, including notable names such as Sequoia Capital, Goldman Sachs, and JP Morgan. Cash App is a mobile payment service that allows users to transfer money to one another using a mobile app. The service is part of Square, Inc., a larger financial and merchant services aggregator. Cash App's standout features include the ability to buy and sell Bitcoin and the unique "Cash Card" – a customizable debit card linked to the user's Cash App balance. Its simple interface, along with versatile functionality, has made it popular among a younger demographic. Cash App's growth is reflective of the broader trend towards digital banking solutions and fintech innovation, positioning it as a major player in the mobile payments space. 13. Brex Location: San Francisco, California. Year Founded: 2017. Funding Series/Amount: The company has undergone several funding rounds, notably raising $425 million in a Series D round in April 2021. Prominent Investors: Investors in Brex include DST Global, Ribbit Capital, Y Combinator, Kleiner Perkins, Lone Pine Capital, Max Levchin, and Peter Thiel. Brex started as a VR company before pivoting to FinTech during their participation in Y Combinator's accelerator program. The company provides financial services tailored to businesses, offering products like corporate credit cards, cash management accounts, and expense management tools. Targeting initially early-stage technology startups for quick access to capital, Brex has since expanded its services to include life science, late-stage, e-commerce, and enterprise companies. Brex stands out in the FinTech landscape for its innovative approach to business credit and financial management. The company's credit cards are designed with startup needs in mind, featuring high credit limits based on a company's cash balance and financial backing. This focus on serving the unique needs of startups and growing businesses, combined with their substantial funding and rapid expansion, positions Brex as a key player in the evolving world of business finance. 14. CapWay Location: Atlanta, Georgia. Year Founded: 2017. Funding Series/Amount: Not specified. CapWay focuses on creating financial access and opportunities for underserved communities. It offers an ecosystem that includes digital banking tools, savings tools, and financial content, catering to both individual consumers and businesses. The company addresses the needs of the cashless economy and those looking for alternatives to traditional financial systems. CapWay's emphasis on financial inclusion for overlooked demographics sets it apart in the FinTech sector. Connect with FinTech investors with Visible The FinTech sector is brimming with innovation, driven by startups like Chime, Stripe, and Plaid. These companies are not only transforming financial transactions but are also setting new benchmarks in customer experience and financial accessibility. For founders looking to connect with investors who share a vision for financial innovation, check out our Connect investor database with filtered FinTech investors. If you are a Fintech investor create a profile here on our Connect investor database. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days. Related Resource: 10+ Founder Friendly Venture Capital Firms Investing in Startups Related Resource: 20+ VCs Investing in E-commerce and Consumer Products

"The most successful fund managers are going to be the ones who are really authentic to what is important to them and they make sure every attribute of their model reflects that authenticity." - Gale Wilkinson About the Webinar Markdowns and lack of LP distributions resulted in a challenging fundraising year for many VCs. The firms that did close new funds in 2023 had to put in extra work to stand out and foster confidence from new investors. Visible had the pleasure of hosting Gale Wilkinson from VITALIZE Venture Capital on Tuesday, January 30th to discuss what she learned while closing her second fund in Q4 of 2023. You can view the webinar recording below. Webinar topics This webinar was designed for people working in Venture Capital who want to learn more about the VC fundraising process. Webinar topics included: Overview of VITALIZE's fundraising process Pre-fundraising activities that made a difference How LP diligence differed between Fund I and Fund II How Gale leverages social media to build both her personal and professional brand Reviewing VITALIZE's fundraising pitch deck Advice for GP's raising in 2024 You can view the presentation deck here. Key Takeaways Expect raising your first and second fund to take 2-3 years Stay authentic to what's most important to you as a fund manager and what you're great at. Make sure every attribute of that model reflects your authenticity. Most GP decks are too long. Gale's advice --> Find out what about your story is most interesting and give enough information to make it extremely clear about who you are and what you do without going into confidential information.

As Matt Blumberg, CEO of Bolster, put it, “Leading a world-class board is one of the single most important things startup CEOs can do to help their businesses thrive and become industry leaders.” A crucial part of managing a board is the recurring board meeting. Many aspects impact a meeting but a well-crafted board deck can help strengthen a board meeting and empower the board and leadership team to make better decisions. Related Resource: How to Create a Board Deck (with Template) Learn more about crafting a SaaS board deck for your next board meeting below: The Power of a Well-Crafted SaaS Board Deck A well-crafted board deck can elevate a board meeting from good to great. A board is a valuable resource for founders and should be supported by founders as such. By properly preparing for a board meeting, founders and board members can leave the meeting with clear next steps, an understanding of impending challenges, and objectives for the board and team. Key Components of a SaaS Board Deck Every business and board is different. Different board members will likely want to see different discussion items and formats. Founders need to work with their board to find a format that works best for their team. Related Resource: Tips for Creating an Investor Pitch Deck However, there are some typical components that most founders and board members can expect to hit on in a SaaS board deck: 1. Executive Summary (CEO Update) Most board members will want to see an executive summary or CEO update. This can be a simple breakdown of highlights, lowlights, areas of focus, and any major news on your mind. This sets the tone for the meeting. When sharing lowlights, we recommend tying them into later discussions and working sessions. Pro tip: Take a look back at your investor updates from the month or quarter to help take a look back on the period. Related Resource: How to Get the Most Out of Your Next Board Meeting 2. Department Updates Next, we recommend spending a few minutes on department updates. This can be any major changes to hiring and headcount, open job positions you are actively looking to fill, and any highlights or changes related to company culture. 3. Product Roadmap Developing products is crucial for SaaS companies. Most board members will want insight into your product roadmap and how you are approaching monetization. This can include a recent product that was released with early usage data and a vision of where your product is headed over the next quarter. Board members might not be pros in your product/market so keep things high level and don’t spend too much time getting into the weeds — unless you have board members that will be able to offer insight into the market or product. 4. KPIs and Metrics Overview Board members will also want a look into KPIs and metrics. These should be metrics that stay consistent from meeting to meeting and are something that board members are familiar with. Similar to sharing a product roadmap, you’ll want to ensure you are not sharing too granular of data that can lead to confusion and loss of focus on the main objectives of the meeting. Pro tip: If you are regularly tracking your key metrics with a dashboarding tool it should be easy to pull data and metrics to prepare your board deck. 5. Financials and Projections The financial health of your business is crucial to board members. They will want a thorough understanding of your cash position and the financial health of your business. If you are consistently sharing updates with your investors and board members, there should be no surprises here. Board members will also want to look into your projections and understand how you are thinking about growth. 6. Working Sessions Lastly, board members can offer strategic help and advice when it comes to different aspects of your business. You can leverage working sessions to tap into their experience, network, and knowledge to help address potential challenges and risks that your business faces. Best Practices for Crafting a SaaS Board Deck Founders are busy. On top of the day-to-day duties of building a business, building a board deck can fall by the wayside. However, there are a few tips that founders can use to concisely craft a board deck. Check out a few best practices and tips below: Keep It Concise Yet Comprehensive As we alluded to above, you will want to find the balance of giving enough detail while keeping things clear and concise. Board members typically spend time with other companies and their careers so they will not understand your business at the same level that you do. However, you want to strap them with the information and data they need to help them succeed as a board member. Incorporate Data Visualization Wherever Possible Board meetings are full of a lot of information and data. Making the data and information as digestible and clear as possible to crucial to a strong meeting. We recommend leveraging data visualizations when possible. However, some visualizations can be confusing and lead to further questions. Keep your visualizations clear and simple. Storytelling Is Key Finding a flow and rhythm to your board meeting can be done with strong storytelling. Strong storytellers can tie in their data, challenges, customer stories, etc. to help board members stay engaged and get a good understand of the state of your business. Design and Aesthetics While the content of the board deck is what matters most a well-designed board deck certainly does not hurt. Finding the balance between a well-designed board deck and time is tricky. You will want to present your board deck in a polished and professional manner but do not want to take time away from critical business operations. At the end of the day, you want to make sure that your board deck portrays crucial information in an easy-to-interpret way. Start Your Funding Journey with Visible Running a successful board meeting can be a high-leverage activity for your startup. The easiest thing you can do is come prepared and ready to have a strategic conversation with the people who matter most to your business. Let us help prepare for your next board meeting or fundraising event. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days.

Contributed equity is a cornerstone in the world of startups, serving as a vital mechanism for securing funding and fostering growth. This concept, crucial for founders and investors alike, involves the acquisition of a company's stock in exchange for capital, be it cash or other assets. Its significance lies not only in providing essential funds for a growing business but also in establishing a foundation for stakeholder relationships and future financial strategies. As we delve into the nuances of contributed equity, we aim to equip startup founders with the knowledge necessary to navigate this critical aspect of business growth effectively. What is Contributed Equity? Contributed equity represents the funds that investors infuse into a startup in exchange for ownership shares. This form of equity is distinct from other types, such as earned equity, which is typically accumulated through company profits or sweat equity. Contributed equity materializes when investors, whether angel investors, venture capitalists, or even friends and family, provide cash or other assets to a startup. In return, they receive shares, reflecting their ownership and stake in the company's future. Related resource: What is a Cap Table & Why is it Important for Your Startup Formula for Contributed Equity The formula for calculating contributed capital, also known as contributed equity, can be understood through two different approaches, depending on the financial information available and the context in which it is being calculated. Common Stock and Additional Paid-in Capital Approach: This method involves combining the value of common stock with the additional paid-in capital (APIC). Common stock is the par value of the shares issued by the company, while APIC represents the excess amount investors pay over the par value. The formula is: Contributed Capital = Common Stock + Additional Paid-in Capital For example, if a company issues shares at a par value and investors pay more than this amount, the extra paid is recorded as APIC. The sum of these two gives the total contributed capital. Total Equity and Retained Earnings Approach: Another way to calculate contributed capital is by subtracting retained earnings from the total equity of a company. The formula is: Contributed Capital (CC) = Total Equity (TE) − Retained Earnings (RE) This method is particularly useful when looking at the company's overall equity structure and understanding how much of the equity is contributed by shareholders as opposed to being generated by the company's operations. Both methods provide valuable insights into the financial contributions made by shareholders to a company's equity. The choice of method largely depends on the specific financial data available and the aspect of contributed capital that needs to be analyzed. Contributed Equity Example An example of contributed equity can be illustrated through the following scenario: Suppose a company, let's call it ABC Corp, decides to issue new shares to raise capital. ABC Corp issues 10,000 shares with a par value of $1 per share. However, investors are willing to pay $10 per share, valuing the entire issue at $100,000. In this scenario, ABC Corp will record $10,000 in its common stock account (reflecting the par value of the shares) and $90,000 in its Additional Paid-in Capital account (representing the excess over the par value). The total contributed equity, in this case, would be $100,000, which is the sum of the amounts in the common stock and Additional Paid-in Capital accounts. This example demonstrates how contributed equity is raised through the issuance of shares and how it is recorded on the company's balance sheet​​. In another illustrative example, XYZ Inc. decides to raise capital through the issuance of common and preferred stock. XYZ Inc. issues one million shares of common stock at $20 per share, resulting in $20 million being added to the company's contributed capital. In addition, the company issues 500,000 shares of preferred stock at $25 per share, amounting to $12.5 million. The total contributed capital raised from these issuances is $32.5 million. This capital is used for various company purposes like launching new products or expanding business operations. Common stockholders gain voting rights and the potential for capital appreciation, while preferred stockholders enjoy fixed dividends and priority in receiving returns​​. These examples illustrate how contributed equity is generated through the issuance of shares and how it impacts a company's financial structure. Contributed Equity Vs. Earned Equity Contributed equity and earned equity are two distinct types of equity that represent different sources of capital in a company. Contributed Equity: This is also known as paid-in capital. It refers to the capital that investors contribute to a company in exchange for shares. This type of equity can include funds raised from initial public offerings (IPOs), secondary offerings, direct listings, and the issuance of preferred shares. It also encompasses assets or reductions in liability exchanged for shares. Contributed equity is calculated as the sum of the par value of shares purchased by investors and any additional amount paid over this par value, known as additional paid-in capital​​. Earned Equity: Also known as retained earnings, this represents the portion of a company's net income that is retained rather than distributed as dividends. Earned equity accumulates over time and increases if the company retains some or all of its net income. Conversely, it decreases if the company distributes more in dividends than its net income or incurs losses. For new or low-growth companies that typically don't distribute dividends, earned capital can increase if the company is profitable​​. In summary, contributed equity reflects the investment made by owners and investors in the company, while earned equity indicates the company's profitability and the amount of profit retained in the business. Both types of equity contribute to the overall shareholder’s equity of a company​​. Types of Contributed Equity Transitioning to the various forms of contributed equity, it's important to understand the spectrum ranging from common stock to more complex instruments like warrants. Common Stock Common stock is a key component of contributed equity in a corporation, representing ownership and providing various rights to shareholders. Key features include: Voting Rights: Shareholders of common stock can vote on significant corporate decisions, such as electing the board of directors and approving corporate policies. Dividends: While not guaranteed, common stockholders may receive dividends based on the company's profitability, as decided by the board of directors. Capital Appreciation: Investors in common stock can benefit from the potential increase in stock value as the company grows. Residual Claim: In case of liquidation, common stockholders have claims to the company's assets after debts and preferred stock claims are settled. Risks: Common stock investment involves risks such as market volatility and potential loss in case of company bankruptcy. On the balance sheet, common stock is part of stockholders' equity and may include a par value, reflecting a nominal value assigned to the stock. The balance sheet also distinguishes between issued and outstanding shares, with the difference indicating treasury stock - shares reacquired but not retired by the corporation. Preferred Stock Preferred stock is a unique type of equity that combines elements of both stocks and bonds, offering benefits such as fixed dividend rates and greater claims on assets in liquidation compared to common stock. Unlike common stockholders, preferred shareholders typically don't have voting rights. The dividends of preferred stock are usually higher and prioritized over common stock dividends, providing more predictability for investors. Preferred shares are less volatile than common stocks but don't offer the same potential for capital appreciation. There are various types of preferred stock, including convertible, callable, cumulative, and participatory, each offering different benefits. Preferred stock is an appealing option for investors seeking stable dividend income but it lacks the growth potential of common stocks and the voting rights associated with them​​. Additional paid-in capital (APIC) Additional Paid-In Capital (APIC) is a crucial element in a company's financial structure, particularly in the shareholders' equity section of the balance sheet. APIC represents the amount investors pay over and above the par value of a company’s shares when they purchase them. This difference between the issue price and the par value, multiplied by the number of shares issued, constitutes the APIC. The significance of APIC in a company's financial structure is multifaceted: No Interest or Repayment Obligations: Unlike raising capital through loans or bonds, APIC does not require the company to pay interest or repay the principal amount. It is a more flexible and cost-effective way for companies to raise capital, especially for those not in a position to incur additional debt. Non-Dilution of Control: By raising capital through APIC, companies can avoid diluting the control of existing shareholders. This method involves issuing new shares to investors, but it does not necessarily affect the ownership stake or control of existing shareholders. Improved Financial Ratios: APIC can enhance a company's financial ratios, making it more attractive to future investors or lenders. A higher APIC relative to total equity can indicate financial stability and security. Increased Liquidity: APIC can enhance the liquidity of a company's shares, making them more appealing to investors. This is particularly significant for companies planning to go public or attract institutional investors. Facilitates Growth and Expansion: APIC provides companies with essential funds to explore new markets, invest in research and development, or acquire other companies. This access to capital is crucial for supporting growth and innovation. However, there are potential downsides to relying heavily on APIC. It can lead to the dilution of earnings per share and reduce earnings available to existing shareholders. In the event of a decline in the company’s share price post-APIC offering, there can be pressure from investors to enhance financial performance. Restricted Stock Units (RSUs) Restricted Stock Units (RSUs) are a form of stock-based compensation used to align employee incentives with shareholder interests. RSUs grant employees the right to receive a predetermined number of shares of the employer's stock, contingent upon meeting specific vesting requirements. These requirements can be time-based, performance-based, or event-based. Unlike stock options, RSUs don't provide the option to buy stock shares but instead promise actual shares or equivalent compensation once vested. The key differences between RSUs and direct stock grants are: Vesting Schedule: RSUs have a vesting schedule that dictates when the employee will receive the shares. This can be based on time with the company, performance metrics, or specific events like an IPO. The shares are not immediately available to the employee upon granting; they must meet the vesting criteria first. Taxation: RSUs are generally taxed as ordinary income when they vest, meaning the full value of the vested units is subject to tax at that time. In contrast, employee stock options have different tax treatments, depending on whether they are Non-Qualified Stock Options (NQSOs) or Incentive Stock Options (ISOs). Employee Incentives: RSUs provide a clear incentive for employees as they know the value of their grant and when they'll receive the shares. This clarity can be motivational, encouraging employees to contribute to the company's success over time to increase the value of their shares. Flexibility and Complexity: RSUs are generally more straightforward than stock options, which involve exercise prices and expiration dates. RSUs offer less flexibility but are easier for employees to understand in terms of value. The impact of RSUs on employee incentives is significant. They offer a stake in the company's future, potentially leading to substantial financial gain if the company performs well. This aligns the interests of the employees with those of the company and its shareholders, potentially driving better performance and retention. Stock Options Stock options, as a type of contributed equity, are an important tool used by companies to attract, motivate, and retain employees. They function by granting employees the right, but not the obligation, to purchase a specific number of company shares at a predetermined price (known as the exercise or strike price) within a set time frame. How Stock Options Work Granting of Options: Employees are granted stock options at a specific strike price, often the stock's market value on the grant date. Vesting Period: There is usually a vesting period during which the employee must remain with the company to be eligible to exercise the options. Exercising Options: After the vesting period, employees can exercise their options to purchase stock at the strike price. Potential Financial Gain: If the company's stock price increases above the strike price, employees can buy the stock at a lower price, potentially realizing a gain if they sell the shares at a higher market value. Benefits to Employees Financial Upside without Upfront Cost: Employees can benefit from the company's growth without needing to invest their own money upfront. Flexibility: They have the flexibility to exercise their options at potentially favorable times within the exercise period. Alignment with Company Success: Stock options align employees’ interests with those of the company and its shareholders, incentivizing performance and retention. Dilutive Effect on Shareholder Value Increased Share Count: When employees exercise stock options, new shares are created, increasing the total number of shares outstanding. Earnings Per Share Impact: This dilution can lower earnings per share (EPS), as the same amount of earnings is spread over a larger number of shares. Potential Impact on Stock Price: While dilution can have a negative impact on EPS and possibly the stock price, the extent of this effect depends on the number of options exercised and the company’s overall performance. Considerations for Companies Companies need to carefully manage the granting of stock options to balance the benefits of incentivizing employees and the potential dilution of existing shareholders' equity. Companies must communicate transparently with shareholders about the potential impact of stock options on dilution and earnings metrics. Warrants Warrants are a type of financial instrument that grants the holder the right, but not the obligation, to buy or sell an underlying asset, such as stocks, at a predetermined price before a specific expiration date. They are unique in their structure and offer several distinct features: Types of Warrants: There are primarily two types of warrants - call warrants and put warrants. Call warrants give the right to buy the underlying asset, while put warrants provide the right to sell it. Leverage: Warrants offer leverage, meaning a relatively small initial investment can give exposure to a larger amount of the underlying asset. This can amplify potential returns but also increase risk. Strike Price and Expiration Date: The strike price is the predetermined price at which the warrant holder can buy (call) or sell (put) the underlying asset. Warrants have a specific expiration date, after which they become worthless. The value of a warrant is influenced by the proximity of the underlying asset's price to the strike price and the time remaining until expiration. Risks and Volatility: Warrants are considered high-risk investments due to their derivative nature and sensitivity to market fluctuations. The value of warrants can change significantly with market conditions. Investment Strategies: Warrants can be used in various investment strategies, including speculation on the price movement of the underlying asset, hedging against portfolio risks, and leveraging to increase exposure. Trading and Liquidity: Warrants are traded on specific stock exchanges or financial markets, providing liquidity to investors. The market for warrants can vary, with some being more liquid than others. No Voting Rights or Shareholder Privileges: Unlike direct stock ownership, holding warrants does not confer voting rights or other shareholder privileges in the issuing company. The Role of Contributed Equity in Startup Financing Contributed equity plays a foundational role in startup financing, often serving as the initial capital that helps get a business off the ground. This form of equity involves funds raised through the issuance of shares to investors, typically without immediate repayment obligations, thus providing essential funding for early-stage companies. Comparing contributed equity with other financing options like venture capital, loans, and angel investing reveals distinct advantages and considerations for startups: Venture Capital (VC): VCs typically invest in early-stage companies, often after some proof of concept or customer base development. The investment size can range from a few million to tens of millions. VC firms often provide not just capital but also mentorship and network access. However, they usually acquire a substantial stake in the company, which can lead to significant dilution of the founders' shares. Angel Investors and Seed Funding: These investors are often the first external financiers in a startup, sometimes coming in even before the business generates revenue. Investments from angel investors or through seed funding are generally lower compared to VC, ranging from tens of thousands to a few million dollars. They typically take on higher risk for potentially higher returns and may offer valuable guidance and industry connections. Loans: Startup business loans are a debt financing option where repayment with interest is required. Unlike equity financing, loans do not result in ownership dilution. Banks may offer various products like venture debt or overdraft facilities, depending on the startup’s maturity and revenue. Loans, however, might not be as readily accessible to startups without significant assets or steady revenue streams. The choice among these options depends on the startup's stage, funding requirements, and long-term goals. Contributed equity is particularly advantageous for early-stage funding as it does not burden the company with debt repayments, allowing more flexibility for growth and innovation. This form of financing aligns investors' and founders' interests, as both parties stand to benefit from the company's success. However, it can lead to a dilution of ownership for the founders. Related resources: Corporate Venture Capital: A Strategic Partnership & Differences to Traditional VC Seed Funding for Startups 101: A Complete Guide Empower Your Startup Growth with Visible Contributed equity is an indispensable tool for startup growth, offering a flexible and strategic financing option. Founders can harness this power to build robust, investor-aligned companies. For those seeking to streamline their investor relations and reporting, Visible offers an intuitive platform to enhance transparency and foster investor confidence. Ready to empower your startup's journey? Try Visible for free for 14 days and elevate your investor engagement to the next level!

In an era where the urgency of combating climate change has never been more pronounced, innovative solutions are not just desirable—they are essential. In this article, we’ll cover a diverse array of startups that are not just envisioning a greener future but actively forging it. From groundbreaking direct air capture technologies to revolutionary energy storage systems, these startups exemplify the ingenuity and determination necessary to tackle environmental challenges. Their varied approaches – spanning carbon sequestration, sustainable battery production, and even personal carbon offsetting – are a testament to the multifaceted nature of climate technology. These trailblazers are redefining the boundaries of sustainable innovation, offering diverse and groundbreaking approaches to ecological challenges. Related Resource: Leveraging Innovation and Sustainability: A Guide for Clean Tech and Climate Tech Founders 1. CarbonCapture CarbonCapture stands out in the climate tech sector with its innovative approach to direct air capture (DAC) technology. The company's systems, which use molecular sieves and renewable energy sources, are designed for adaptability. These machines not only remove CO2 from the atmosphere but also capture clean water distilled from the air, a dual functionality that enhances both environmental and practical value. The potential impact of this technology is substantial, offering a scalable and efficient solution to reduce atmospheric CO2 levels. This approach is particularly promising in the fight against global warming and climate change. Year founded: 2019 Location: Pasadena, California Funding amount/type: The company has raised a total of $35 million over three funding rounds. Funding series: The most recent, a Series A round completed in September 2023. Major investors: Climate Pledge Fund, Ethos Family Office, Rio Tinto, Idealab Studio, Idealab X, and Marc Benioff’s TIME Ventures. 2. Astraea Astraea is a significant player in the climate tech sector, particularly with its innovative use of data analytics for environmental insights. The company has developed an AI platform for geospatial data, which includes products like EarthAI Site and EarthAI Enterprise. These tools offer vital insights using imagery, analytics, and dashboards, catering to a variety of industries such as real estate, renewable energy, conservation finance, and agriculture. Astraea's EarthAI platform is particularly notable for its ability to aid in understanding climate patterns and their impacts, leveraging AI and geospatial data to provide actionable insights​​. Year Founded: 2016 Location: Charlottesville, Virginia, USA​​ Funding Amount/Type: Astraea has raised a total of $16.5 million over four funding rounds​​. In a recent development, the company raised $6.5 million in Series A funding​​. Funding Series: The latest funding, completed on July 21, 2022, was a Series A round​​. Major Investors: The Series A funding was co-led by Aligned Climate Capital and Carbon Drawdown Collective, with other participants including CAV Angels, Tydall Investment Partners, and the University of Virginia Seed Fund​​. Astraea's role in climate tech is particularly exciting due to its innovative use of AI and satellite data to provide critical environmental insights. This approach is essential for addressing complex climate challenges, enabling better decision-making and strategy formulation in various sectors. The support and funding received from notable investors reflect confidence in Astraea's potential to make a meaningful impact in the field of climate technology. 3. CellCube CellCube, known for its innovative energy storage solutions, is making significant strides in the field of climate tech with its focus on vanadium redox flow batteries (VRFBs). As a leader in sustainable, future-proof, and durable energy storage infrastructure, CellCube has emerged as one of the first and largest developers, manufacturers, and sellers of VRFBs globally. Their modular CellCube batteries are designed to store large electricity capacities efficiently for 4 to 24 hours, meeting the highest safety standards and boasting a lifecycle of 20 to 30 years. This technology is crucial for enabling the storage of energy from intermittent renewable sources like solar and wind, thus facilitating their integration into the energy grid and enhancing the sustainability of energy systems​​​​. CellCube, initially known as Enerox, has evolved over the last ten years from a specialized product developer to a leading provider of comprehensive energy storage solutions. With more than 140 systems installed worldwide, they have established themselves as a key player in the industry​​​​. Year Founded: Not explicitly stated, but with 20 years of research and development, it suggests a founding date around 2002-2003​​. Location: Denver, Colorado, USA​​. Funding Amount/Type: The company arranged a non-brokered private placement financing for gross proceeds of CDN $10 million​​. Major Investors: Bushveld Minerals increased its investment in CellCube to 27.6%, as part of its energy storage business strategy​​​​. CellCube's significance in the climate tech field is highlighted by its role in enhancing renewable energy integration. Their VRFBs provide a reliable and scalable solution for energy storage, addressing one of the most significant challenges in the shift towards renewable energy sources. By enabling more efficient storage and use of renewable energy, CellCube contributes significantly to reducing reliance on fossil fuels and combating climate change. Their progress and the growing investor interest underscore the critical role of energy storage technologies in achieving a sustainable future. 4. Jackery Jackery, a leader in the field of portable solar power solutions, was founded in 2012 in California, USA, by a former Apple battery engineer. The company is recognized for its innovative approach in developing portable solar power generators, solar panels, and other related products. Jackery's mission is to provide green energy solutions that are accessible to everyone, everywhere, particularly focusing on outdoor and emergency use scenarios. Their products, known for their efficiency and accessibility, cater to the needs of those requiring mobile power sources, whether off-grid or during power outages​​​​. Year Founded: 2012 Location: Fremont, California, USA​​ Funding information isn’t given for Jackery Jackery's innovation in portable solar power solutions is particularly exciting for the field of climate tech due to its contribution to sustainable energy accessibility. By providing efficient, portable solar generators and panels, Jackery plays a crucial role in enhancing the adoption of renewable energy sources. This is especially important in remote or disaster-prone areas where traditional power sources are unavailable or unreliable. Jackery's commitment to developing green energy solutions aligns with global efforts to reduce carbon emissions and mitigate the impacts of climate change. Their growth and the success of their products in the market underscore the increasing demand for portable and sustainable energy solutions. 5. CarbonCure CarbonCure, a pioneer in carbon sequestration within the concrete industry, has garnered significant attention for its innovative approach to reducing carbon footprints. Founded in 2011 by Robert Niven and headquartered in Halifax, Nova Scotia, CarbonCure's technology revolves around the injection of captured carbon dioxide into concrete, where it is permanently stored. This process not only utilizes CO2 but also enhances the strength of the concrete, presenting a dual benefit​​. The implications of CarbonCure's technology for the construction industry are profound. As concrete is one of the most widely used materials in construction, its production is also one of the largest sources of CO2 emissions globally. By integrating CarbonCure's technology, the construction industry can significantly reduce its carbon footprint, contributing to the global efforts against climate change. This technology offers a practical and scalable solution for carbon sequestration, aligning with the industry's growing focus on sustainability. Year Founded: 2011 Location: Halifax, Nova Scotia, Canada Funding Amount/Type: CarbonCure Technologies has raised a total of $97.36 million over 12 funding rounds, with the latest being a Series F round for $80 million on July 11, 2023​​​​​​. Major Investors: The company's investors include Sustainable Development Technology Canada, Innovacorp, GreenSoil Investments, Pangaea Ventures, Breakthrough Energy Ventures, Microsoft Climate Innovation Fund, BDC Capital, 2150, Mitsubishi Corporation, Carbon Direct, Taronga Ventures, and Amazon's Climate Pledge Fund​​. CarbonCure's technology is particularly exciting in the climate tech field due to its practical application in a widespread and traditionally high-emission industry. The ability to reduce the carbon footprint of concrete production and use while improving the material's quality represents a significant advancement in green construction practices. The company's successful funding rounds and the backing of major investors underscore the industry's recognition of the importance of sustainable solutions like CarbonCure's, indicating a promising future for this technology in global efforts to combat climate change. 6. Form Energy Form Energy, a Massachusetts-based technology company founded in 2017, is revolutionizing the field of climate tech with its advancements in long-duration energy storage systems. These systems are designed to enable a reliable and fully renewable electric grid year-round, addressing one of the major challenges in the transition to renewable energy. Form Energy's technology is crucial for maintaining grid stability and integrating renewable energy sources, as it allows for the storage and release of energy over extended periods, thus balancing supply and demand even when renewable sources are intermittent​​​​. Year Founded: 2017 Location: Boston, Massachusetts, US Funding Amount/Type: Form Energy has raised a significant amount of funding, with a $450 million Series E financing round announced in October 2022​​. This adds to their total funding, which had previously exceeded $350 million, reaching a valuation of $1.2 billion in mid-2021​​. Funding Series: The latest funding round was a Series E round​​. Major Investors: The Series E round was led by TPG’s global impact investing platform, TPG Rise, and included major investors such as GIC, Canada Pension Plan Investment Board (CPP Investments), ArcelorMittal, Bill Gates’ Breakthrough Energy Ventures, and others​​​​. Form Energy's long-duration energy storage technology is particularly exciting in the climate tech sector for its potential to transform how energy grids operate. By allowing for the storage of energy for days, rather than hours, this technology enables a more seamless integration of renewable energy sources like solar and wind, which are often variable in nature. This capability is crucial for reducing reliance on fossil fuels and achieving a more sustainable and resilient energy infrastructure. The company's focus on developing cost-effective and scalable energy storage solutions aligns with the growing global need for innovations that can support a fully renewable energy grid. The significant investment and support from major investors underscore the industry's recognition of the importance of long-duration energy storage and Form Energy's role in driving forward the transition to a cleaner, more sustainable energy future. 7. Klima Klima, a mobile application developed by Climate Labs GmbH, is revolutionizing the field of climate tech with its unique approach to personal carbon offsetting. Founded in 2019 by serial entrepreneurs Markus Gilles, Andreas Pursian-Ehrlich, and Jonas Brandau, Klima is headquartered in Berlin, Germany. The app's mission is to turn carbon neutrality into a mass movement, unleashing the power of individual action at scale. Klima allows users to measure, reduce, and offset their carbon footprint directly through the app, empowering individuals to contribute actively to climate change mitigation efforts​​. Year Founded: 2019 Location: Berlin, Germany Funding Amount/Type: Klima has raised a total of €15.8 million over three funding rounds, with the latest funding being raised on April 21, 2022, from a Series A round​​. The total funding amount is also reported as $18 million in another source, with a Series A round of $11 million raised on April 1, 2022​​. Funding Series: The latest funding round was a Series A round​​. Major Investors: Klima's investors include Christian Reber (co-founder and CEO of Pitch), Jens Begemann, Niklas Jansen (co-founder and managing director of Blinkist), e.ventures, HV Holtzbrinck Ventures, 468 Capital, HV Capital, Keen Venture Partners, Headline, and Blue Impact Ventures​​​​. Klima’s approach to climate change mitigation is particularly exciting in the field of climate tech because it emphasizes the impact of individual actions. By enabling users to track and offset their carbon footprint through everyday activities, Klima is making climate action accessible and actionable for the broader public. This approach not only raises awareness about personal environmental impacts but also provides a tangible way for individuals to contribute to global carbon reduction efforts. The startup's success in raising significant funding and attracting major investors reflects the growing interest in solutions that empower individuals to participate in climate action. Klima's innovative use of technology to facilitate personal carbon offsetting marks a significant step forward in engaging the public in climate change mitigation and underscores the potential for technology to play a transformative role in addressing environmental challenges. 8. Polarium Polarium, founded in 2014, is a Swedish company that has established itself as a key player in the lithium battery technology sector. The company focuses on providing smart lithium batteries designed to address power backup challenges in various sectors, including telecom, commercial, and industrial. Polarium's mission is to empower a sustainable world with innovative solutions for energy storage and energy optimization built on lithium-ion technology​​​​. Year Founded: 2014 Location: Sweden Funding Amount/Type: Polarium has raised a total of $273.9 million over 7 funding rounds​​. Another source reports the total funding as $250.19 million over 8 rounds​​. Funding Series: The latest funding was a Venture - Series Unknown round raised on September 4, 2023​​. Major Investors: The Swedish pension company Alecta, Formica Capital, Absolute Unlisted (part of the investment manager Coeli), AMF, Vargas, Roosgruppen, and Beijer Invest are among the key investors in Polarium​​. Polarium's innovations in lithium battery technology are significant for various reasons. First, these batteries offer a sustainable and efficient solution for energy storage and management, vital in sectors ranging from telecommunications to industrial applications. Second, Polarium's technology plays a critical role in the integration and optimization of renewable energy sources, contributing to the transition towards more sustainable energy systems. The startup is particularly exciting in the field of climate tech due to its focus on lithium-ion technology, which is crucial for the development of more efficient and sustainable energy storage solutions. This technology is essential for the scalability and effectiveness of renewable energy systems, as it allows for more efficient storage and distribution of energy generated from renewable sources. Polarium's success in raising significant funding and attracting major investors highlights the growing interest and demand for advanced energy storage solutions. Their contribution to the development of smart lithium battery technology positions them as a key innovator in the climate tech sector, driving forward the transition to a more sustainable and renewable energy future. 9. Infarm Infarm, a Berlin-based startup founded in 2013, is at the forefront of urban and vertical farming technologies. Their approach focuses on distributing "modular farms" to urban locations, promoting sustainable and local food production. Infarm's technology enables the growth of crops in a controlled, indoor environment, utilizing less space and resources compared to traditional farming methods. This innovative approach contributes to reducing the carbon footprint of food production and transportation by enabling local cultivation in urban settings​​​​. Year Founded: 2013 Location: Berlin, Germany Funding Amount/Type: Infarm has raised over $600 million in total funding. A significant part of this, $200 million, was raised in a Series D round led by the Qatar Investment Authority (QIA)​​​​. Funding Series: The latest funding round was a Series D round​​. Major Investors: The Qatar Investment Authority (QIA) is a notable investor, among others​​. Infarm’s urban farming and vertical farming technologies are particularly exciting in the climate tech field for several reasons. Firstly, their systems require significantly less water and land than conventional agriculture, making them a sustainable alternative for food production. Secondly, by localizing food production, they reduce the need for long-distance transportation, further decreasing the environmental impact. Lastly, the ability to control growing conditions leads to less waste and higher quality produce. The startup's innovative approach to farming addresses crucial environmental challenges, such as land use, water scarcity, and the carbon footprint of the agricultural sector. Infarm's success in attracting significant funding and major investors underscores the growing importance of sustainable food production solutions in the fight against climate change. Their technology represents a significant step forward in creating more sustainable, efficient, and localized food systems, making them a key player in the climate tech sector. 10. Northvolt Northvolt, a startup based in Stockholm, Sweden, was founded in 2015 and is spearheading innovations in sustainable battery production for electric vehicles. Their focus is on creating batteries with low-carbon manufacturing processes, contributing significantly to the field of climate tech. Year Founded: 2015 Location: Stockholm, Sweden Funding Amount/Type: Northvolt has secured investments totaling over $1 billion, including significant contributions from BMW Group, Volkswagen Group, Goldman Sachs, and Folksam. Funding Series: Major funding rounds include a $1.6 billion loan from a consortium and a $1.2 billion fundraising effort in 2023. Major Investors: Investors include BMW Group, Volkswagen Group, Goldman Sachs, and Folksam. Northvolt's role in sustainable battery production and commitment to low-carbon processes make it an exciting startup in the climate tech sector. Their innovative approach addresses critical challenges in the automotive industry, reducing the environmental impact of electric vehicle batteries. The significant funding and support from major investors underline the importance of Northvolt's mission in the global transition towards sustainable energy solutions. Their expansion into North America with a new battery plant in Canada further solidifies their position as a leader in the field. 11. Propagate Propagate, established in 2017, is revolutionizing the agricultural sector with its unique ecosystem that blends software, development, and financing. This innovative platform simplifies the process for farms to shift to agroforestry. By offering a comprehensive suite of services including agronomic insights, technical assistance, and financing options, Propagate ensures that farms can seamlessly integrate fruit, nut, and timber trees into their existing animal or crop farming systems. This approach effectively minimizes risks and supports a smoother transition. Year Founded: 2017 Location: Denver, CO Funding Amount/Type: Funding Series: Series A with a total of $11.5 million raised. Major Investors: The Nest, Agfunder, TELUS Pollinator Fund for Good, The Grantham Foundation, Techstars and Elemental Propagate's role in the climate tech field is significant, considering the growing need for sustainable agricultural practices. By focusing on agroforestry, they provide a viable solution to the challenges of food security, land degradation, and climate change, positioning themselves as a key player in the industry. The core of Propagate's mission is to facilitate the adoption of regenerative agriculture practices, particularly agroforestry. This method involves incorporating permanent crops into farming, leading to enhanced profitability for farms. More importantly, it plays a crucial role in climate stewardship. By adopting these practices, farms not only boost their economic viability but also contribute significantly to climate solutions, showcasing Propagate's pivotal role in promoting sustainable and environmentally friendly farming methods. 12. BeZero BeZero, founded in 2020 by Matthias Herbert and Tobias Frech in London, UK, is revolutionizing the carbon market with its carbon credit rating system. They've raised over $70 million, with a notable $50 million in a Series B round led by Quantum Energy Partners, and have attracted investments from EDF Group, Hitachi Ventures, and Intercontinental Exchange, among others​ Year Founded: 2020 Location: London, England, United Kingdom Funding Amount/Type: BeZero Carbon has raised more than $70 million to date. In a significant funding round, the company secured $50 million in a Series B round, marking it as one of the biggest raises in the UK climate tech sector for the year. Funding Series: The latest funding was a Series B round. Major Investors: The Series B funding round was led by US-based Quantum Energy Partners, with strategic investments from EDF Group through EDF Pulse Ventures, Hitachi Ventures, and Intercontinental Exchange (ICE). Other investors include Molten Ventures, Norrsken VC, Illuminate Financial, Qima, and Contrarian Ventures. BeZero aims to enhance transparency and efficiency in the Voluntary Carbon Market, crucial for achieving Net Zero targets. Their approach, supported by a team of experts, is significant in the climate tech sector, addressing the need for reliable information in the growing market, valued at approximately €50 billion by 2030​. 13. ChargerHelp! ChargerHelp!, founded in January 2020 by Kameale C. Terry and Evette Ellis in Los Angeles, California, is a dynamic startup in the electric vehicle (EV) industry. The company specializes in operations, maintenance, and workforce development for EV charging infrastructure. Year Founded: January 2020 Location: Los Angeles, California, United States Funding Amount/Type: ChargerHelp! has raised $17.5 million in Series A financing. This funding round was led by Blue Bear Capital, with significant investments from Aligned Climate Capital, Exelon Corporation, and other investors like Energy Impact Partners and non sibi ventures. Funding Series: The most recent funding was a Series A round. Major Investors: Major investors include Blue Bear Capital, Aligned Climate Capital, Exelon Corporation, Energy Impact Partners, and non sibi ventures. ChargerHelp! is not directly related to BeZero’s carbon credit rating system. However, in the broader context of climate tech, ChargerHelp! is contributing significantly by ensuring the reliability and efficiency of EV charging stations. Their focus is on improving the operational functionality of these stations, which is essential for the growing number of EV users and is pivotal in the transition to sustainable transportation. By addressing the technical and operational challenges of EV infrastructure, ChargerHelp! is helping to accelerate the adoption of electric vehicles, thereby reducing carbon emissions and advancing climate goals​​​​​​​​​​​​​​. 14. Sylvera Sylvera, established in 2020 by Samuel Gill and Dr. Allister Furey in London, UK, is a trailblazer in the climate tech industry. It specializes in providing a carbon offset intelligence platform, enhancing transparency and insights in the carbon market. Year Founded: 2020 Location: London, UK Funding Amount/Type: Sylvera has raised a total of $39.5 million. This includes a $32 million Series A round, led by Index Ventures and Insight Partners, with participation from Salesforce Ventures, LocalGlobe, and other angel investors. Funding Series: The latest funding was a Series A round. Major Investors: Key investors include Index Ventures, Insight Partners, Salesforce Ventures, LocalGlobe, and several angel investors. Sylvera's platform stands out in the climate tech field for its robust approach to analyzing carbon offset projects using machine learning and diverse data sources like satellite imagery. This enhances accountability and credibility in carbon offsetting, addressing the challenges of asymmetric information and transparency. Their contribution is vital in a market projected to be worth $100 billion by 2030, making Sylvera an essential player in achieving net-zero targets through improved carbon market practices​​​​​​​​​​​​​​. 15. ZeroAvia ZeroAvia, founded in 2017 by Valery Miftakhov, is a U.S.-based company focused on developing hydrogen-fueled aviation technology. They are at the forefront of reducing aviation's carbon footprint, which is pivotal for the climate tech field. Year Founded: 2017 Location: United States Funding Amount/Type: ZeroAvia has raised significant funding over the years, including $21.4 million in Series A financing in 2020, $24.3 million in a second round of Series A in 2021, $35 million in Series B financing also in 2021, and a substantial round in 2023 with Airbus as a lead investor. Funding Series: The company has completed Series A and B funding rounds. Major Investors: Notable investors include Breakthrough Energy Ventures, Ecosystem Integrity Fund, Horizons Ventures, Royal Dutch Shell, Amazon's Climate Pledge Fund, British Airways, United Airlines Ventures, Alaska Air Group, Airbus, and Neom Investment Fund. ZeroAvia's work in hydrogen-fueled aviation technology is transforming the industry. By developing powertrains for aircrafts that are zero-emission, they address a significant source of global carbon emissions. This breakthrough technology is not only crucial for the aviation industry's transition to sustainable practices but also represents a major advancement in the broader effort to combat climate change. The potential impact of ZeroAvia's technology in reducing aviation's carbon footprint makes them a particularly exciting and important player in the climate tech field​​​​​​​​​​. Find an Investor for Climate Tech with Visible Visible helps founders connect with investors using our connect investor database, find VCs specifically investing in Climate Tech here. Related resource: 10+ Founder Friendly Venture Capital Firms Investing in Startups Related resource: 11 Venture Capital Podcasts You Need to Check Out For Climate Tech startups, securing the right investors is critical as it goes beyond mere funding. These investors bring specialized expertise and strategic insights specific to the Climate sector and their guidance is invaluable in navigating the unique challenges and opportunities within the space. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days.

In recent years, the world of Non-Fungible Tokens (NFTs) has exploded in popularity, with various use cases and projects emerging across the digital landscape. As a result, venture capitalists (VCs) and NFT investors have started actively staking their capital in NFT projects and use cases. This trend represents a significant shift in the investment landscape, with traditional investors recognizing the potential of NFTs to revolutionize various industries and create new revenue streams. From gaming and art to real estate and collectibles, NFTs offer a unique opportunity for investors to get involved in a rapidly growing market and support innovative projects with the potential for massive returns. Also check out, 10 VC Firms Investing in Web3 Companies. NFT 101: Understanding the Basics NFTs are tokens that we can use to represent ownership of unique items. They let us tokenize things like art, collectibles, even real estate. They can only have one official owner at a time and they’re secured by the Ethereum blockchain – no one can modify the record of ownership or copy/paste a new NFT into existence. – ethereum.org NFTs are unique digital tokens that represent one-of-a-kind assets that cannot be replicated, making them valuable as digital collectibles. Though they are held in a crypto wallet and function as a type of cryptocurrency, they cannot be used to purchase goods or services. Rather, their value is derived from their uniqueness and the potential to increase in value over time. This has made NFTs an attractive investment opportunity for venture capitalists, who recognize their potential to revolutionize various industries and create new revenue streams. Examples of NFTs include digital art pieces, memes, gifs, music albums, videos, virtual real estate, and even tweets. Upon purchase, the ownership of an NFT is guaranteed through a digital signature, creating a secure and transparent investment opportunity for those looking to support innovative projects with the potential for significant returns. While NFTs may seem like digital paperwork at their core, they represent a promising future in the world of digital assets and have already captured the attention of traditional investors. Where Is the Value of an NFT Derived From? Venture capitalists are investing in NFTs for several reasons, including the potential for significant returns, the growing popularity of NFTs, and the promise of innovative use cases for the technology. Unlike traditional collectibles, the value of NFTs is derived from their one-of-a-kind nature, which is stored on the Ethereum blockchain. This allows for secure ownership verification and differentiates NFTs from standard cryptocurrency tokens like ETH. This ownership verification is crucial as it provides evidence of the rarity and scarcity of an item, giving it value in the eyes of collectors. This can range from digital art, to music, to even tweets or other unique content. With blockchain technology providing ownership verification, the value of NFTs is no longer solely dependent on the market but also on their rarity and provenance. Additionally, NFTs are enabling the possibility of shared ownership, which allows for communities of fans to own a piece of the creator’s work and incentivizes their success. As a result, venture capitalists see NFTs as a promising investment opportunity that could potentially change the way creators monetize and distribute their content, while also creating new revenue streams for investors. Also check out, Top VCs Investing in the $100 Billion Creator Economy. NFTs are gaining popularity as a way for creators to monetize their digital content and intellectual property. As more artists, musicians, and other creators adopt NFTs, the market is expected to grow, presenting new opportunities for investors. Furthermore, NFTs have the potential to revolutionize various industries by enabling secure ownership and authentication of digital assets. For example, NFTs can be used in gaming, virtual real estate, and even in the art world to prove provenance and authenticity. Another reason VCs are interested in NFTs is that they represent a new and exciting asset class, with the potential for high growth and significant returns. As such, venture capitalists are investing in NFT marketplaces, NFT-focused companies, and NFT collections. Venture capitalists are investing in NFTs in a variety of ways, including through direct investments in NFT projects and platforms, as well as by investing in companies that use NFTs as part of their business model. Many VCs are investing in NFT marketplaces that allow creators to sell their NFTs, such as OpenSea, Nifty Gateway, and SuperRare. They may also invest in NFT-focused companies that are creating new use cases for the technology, such as digital identity verification or supply chain management. Overall, venture capitalists are investing in NFTs as a way to tap into the growing popularity of the technology and to support innovative projects that have the potential for significant returns. As the market for NFTs continues to grow, it is likely that venture capitalists will continue to play a major role in shaping the future of the industry. Proven NFT Use Case Examples Pier Kicks predicts we are on our way to the “Metaverse” — a “self-sovereign financial system, an open creator economy, and a universal digital representation and ownership layer via NFTs (non-fungible tokens).” NFTs made their debut focusing mainly on art, music, and trading cards because it was the most widely adopted collectible investment items with an existing community of fans to tap into- giving them instant value. This was the start though and the beauty of NFTs is that this traditional concept can now be expanded upon in so many ways. Also check out, The Top VCs Investing in Community Driven Companies. Now fast-forward 2 years later and according to our favorite crypto newsletter, The Milk Road, it looks like the NFT use cases that are here to stay are: Rewards for Super Fans A status symbol – there is actual proof that fans made the discovery early. A membership card – a way for NFT holders to get access to exclusive perks. A way for fans to “invest in your success”- if a fan buys someone’s NFT early it can be an investment and a way to fund the project/ artist/ person. Digital Collectables Art- before NFTs art wasn’t able to be digitally collected, which is why this was probably the first and best use case so far. Branded collectibles- we’re now seeing the high fashion world take part in the craze as well and eventually in the metaverse people will be able to show off these digital assets on their avatars. Membership as an Asset “NFTs turn ‘memberships’ into tradeable assets. NFTs let you ‘invest’ in a social group, rather than just paying fees for access.” Making things like a SoHo House membership digitally transferrable. Video Game Assets “In the future, games will issue items as NFTs. Those are things you OWN. You can sell them. You can bring them into new games. You can rent them out to other players.” NFTs In the Future of Investing As the use cases for NFTs continue to expand, venture capital (VC) firms are taking notice and are increasingly interested in investing in startups and businesses that are utilizing NFTs in innovative and impactful ways. One area where VC firms are likely to invest in NFTs is in the real estate industry. As mentioned, tokenizing real-world assets is still in its early days, but once certain securities, insurance, and infrastructures are built out, the use cases could be endless. We can expect to see VC firms investing in startups that are developing blockchain-based platforms that allow for the tokenization of real estate assets, making it easier for individuals and institutions to buy and sell fractional ownership in property. VC firms are also likely to invest in startups that are utilizing NFTs in the realm of official documentation. The ability to create, transfer, and verify ownership of digital assets using NFTs has the potential to revolutionize the way that official documents are handled. For example, NFTs could be used to store and verify educational degrees, professional licenses, and other certifications. We can expect VC firms to invest in startups that are building the necessary infrastructure and platforms to enable the tokenization and verification of these types of official documents. In addition to real estate and official documentation, VC firms are likely to invest in startups that are utilizing NFTs in the sports and entertainment industries. NFTs provide a new way for fans to connect with their favorite teams, artists, and celebrities. For example, NFTs could be used to create limited-edition merchandise, exclusive content, or even fan experiences. We can expect VC firms to invest in startups that are building platforms and marketplaces that enable these types of fan experiences. Overall, as the use cases for NFTs continue to expand, we can expect to see increased interest and investment from VC firms. This investment will help to drive innovation in the space and create new opportunities for startups and businesses that are utilizing NFTs in creative and impactful ways. As a side note, for any companies looking to drop NFTs to your customers or fans, thirdweb is a platform worth exploring. Resources for Founders CoinDesk: CoinDesk is a leading media outlet covering the cryptocurrency and blockchain industry. They have a dedicated section on their website for NFT news and analysis, providing updates on the latest developments in the space. CryptoSlate: CryptoSlate is a popular cryptocurrency news and media outlet that covers NFTs and their various use cases. They have a section dedicated to NFT news and analysis, providing insights on the latest trends and developments in the industry. Crunchbase: Crunchbase is a leading platform for discovering and tracking innovative companies and investors. They have a dedicated section on their website for NFT-related companies, providing information on the top investors in the space and their investment history. NFT Accelerator: NFT Accelerator is a program that provides funding, mentorship, and resources to startups that are building NFT-based businesses. They focus on helping founders navigate the challenges of building businesses in the rapidly-evolving NFT ecosystem. OpenSea: A popular NFT marketplace that allows creators to sell and trade their NFTs. Founders can use OpenSea to sell their own NFTs and learn more about the market. SuperRare: Another NFT marketplace that focuses on digital art. SuperRare has a curated selection of high-quality NFTs and offers a unique auction system that founders may find helpful. Nifty Gateway: A user-friendly NFT marketplace that specializes in drops, where a limited number of NFTs are released at a specific time. Nifty Gateway is owned by Gemini, a cryptocurrency exchange, and has attracted high-profile creators and investors. The Block: A news and research site that covers the blockchain and cryptocurrency industry, including NFTs. Founders can use The Block to stay up to date on the latest trends and developments in the NFT space. NFT Vision Hack: A hackathon and accelerator program for NFT-focused startups. Founders can apply for the program to receive funding and support from industry experts. Metapurse: A crypto-based investment fund that focuses on NFTs and virtual real estate. Founders can learn more about NFT investing and get in touch with Metapurse for potential investment opportunities. NFT School: An educational platform that provides resources and tutorials on NFTs and blockchain technology. Founders can use NFT School to learn more about the technical and practical aspects of creating and selling NFTs. NonFungible.com: A data analytics platform that tracks the NFT market, including sales data, price trends, and project rankings. Founders can use NonFungible.com to get a better understanding of the market and the performance of their own NFT projects. Top VCs and NFT Investors Actively Investing in NFT Projects With the increasing popularity and potential of NFTs, many venture capital firms and angel investors are diving into this new field of digital ownership. These investors are actively seeking out promising NFT startups and providing the necessary funding to turn these ideas into reality. In this next section, we will highlight some of the top NFT investors who are leading the way in this emerging industry. From Silicon Valley giants to influential individual investors, these are the players shaping the future of NFTs. Animoca Brands About: Animoca Brands is a global leader in gamification and blockchain with a large portfolio of over 380 investments, and with the mission to advance digital property rights and contribute to building the open metaverse. The company and its various subsidiaries develop and publish blockchain games, traditional games, and other products, many of which are based on popular global brands including Disney, WWE, Power Rangers, MotoGP™, Formula E, and Snoop Dogg. Their mission is, “To deliver digital property rights to the world’s gamers and Internet users, thereby creating a new asset class, play-to-earn economies, and a more equitable digital framework contributing to the building of the open metaverse.” Investment Stages: Seed, Series A, Series B Recent Investments: MPCH Labs Thirdwave Revolving Games Shima Capital About: Shima Capital is an investment fund that focuses on supporting cutting-edge blockchain startups. “Our goal has always been to invest in strong founders across all crypto verticals, a goal we achieved throughout 2022. #1 in seed-focused gaming projects #5 in CeFi, DeFi, Infrastructure, & Web3 #3 in total projects invested (actual # is closer to ~120)” Investment Stages: PreSeed and Seed Recent Investments: Magna Thirdwave Sender NGC Ventures About: NGC Ventures is one of the largest institutional investors of blockchain and distributed ledger technologies, and has been a key contributor to a number of leading blockchain projects. We strategically leveraging and amplifying our portfolio to help create and enhance each one’s competitive advantages. Selectively partnering with leading investment professionals and technical developers in the world. Investment Stages: Seed, Series A Recent Investments: Chainsafe Kin Insurance Fan Controlled Football HG Ventures About: We partner with visionary entrepreneurs who are focused on bringing impactful R&D to market.At HG Ventures, we understand the dynamic landscape of your industry and bring our passion, expertise, and assets to support you as you execute your strategy for success. We invest in early stage to growth stage companies developing advanced materials and systems for transportation, infrastructure, environmental services and specialty chemicals. We provide resources spanning deep market insight, manufacturing and supply chain assistance, pilot testing of products, R&D expertise and equipment, introductions to our customers and service providers, and more. Traction metrics requirements: We will invest at the pre-revenue and pre-product stage, but we want to see the beginnings of a dedicated, full-time executive team. Investment Stages: Early to Growth Stage- Seed, Series A, Series B, Recent Investments: Circulor 6k Transcend Software Paradigm About: Paradigm primarily invests in crypto-assets and businesses from the earliest stages of idea formation through to maturity. Every once in a while, a new technology comes along that changes everything. The internet defined the past few decades of innovation. We believe crypto will define the next few decades. Paradigm is an investment firm focused on supporting the crypto/Web3 companies and protocols of tomorrow. Our approach is flexible, long term, multi-stage, and global. We often get involved at the earliest stages of formation and continue supporting our portfolio companies over time.We take a deeply hands-on approach to help projects reach their full potential, from the technical (mechanism design, smart contract security, engineering) to the operational (recruiting, regulatory strategy). Thesis: Paradigm is an investment firm focused on supporting the great crypto/Web3 companies and protocols of tomorrow. Our approach is flexible, long term, multi-stage, and global. We often get involved at the earliest stages of formation and support our portfolio with additional capital over time. Investment Stages: Seed, Series A, Series B, Series C, Growth Recent Investments: Uniswap Labs Nxyz Exponential AU21 Capital About: AU21 Capital is a Venture Capital firm dedicated to procuring value for teams expanding the frontiers of blockchain technology. Our team brings decades of executive and operational experience at industry titans including Huobi and Galaxy Digital. Our business development and investment acumen shines through our portfolio companies, including partnerships with Astar, Axie Infinity, Injective, Marlin, Cere, Covalent, Casper labs, Serum, Fantom, Harmony, Iotex, Coin98, Polkadot, Star Atlas among many others. We also serve as trusted partners to sector-leading launchpads, and work routinely alongside top exchanges to bring products to market. Investment Stages: Seed, Series A Recent Investments: IQ Labs The Unfettered Cryption Network Awesome People Ventures About: Awesome People Ventures is an early-stage fund focused on Web3. We invest in the future of work and life. We support our founders with capital, hands-on growth support, and access to an exclusive talent network. Awesome People Ventures is backed by Marc Andreessen, Chris Dixon, Multicoin, and founders of top crypto projects. Awesome People Ventures invests in a diverse set of founders, who operate with integrity and are building long-standing companies. Investment Stages:Pre-Seed, Seed Recent Investments: Treeswift Solid World DAO Jia Exnetwork Capital About: Exnetwork Capital was founded in 2018 as a means to democratize access to opportunities to support blockchain projects. Since then, it has evolved to be a multi-faceted organization that supports not just the well-known configurations of blockchain organizations but radical ones such as anonymous and distributed teams. Investment Stages: Seed Recent Investments: Reign of Terror KlayCity Volare Finance ConsenSys Ventures About: ConsenSys Ventures is a venture capital arm ConsenSys, a blockchain venture production studio. Investment Stages: Accelerator, Pre-Seed, Seed, Series A Recent Investments: Kiln WalletConnect Sardine Looking for Funding? Visible Can Help- Start Your Next Round with Visible We believe great outcomes happen when founders forge relationships with investors and potential investors. We created our Connect Investor Database to help you in the first step of this journey. Instead of wasting time trying to figure out investor fit and profile for their given stage and industry, we created filters allowing you to find VC’s and accelerators who are looking to invest in companies like you. Check out all our investors here and filter as needed. After learning more about them with the profile information and resources given you can reach out to them with a tailored email. To help craft that first email check out 5 Strategies for Cold Emailing Potential Investors. After finding the right Investor you can create a personalized investor database with Visible. Combine qualified investors from Visible Connect with your own investor lists to share targeted Updates, decks, and dashboards. Start your free trial here.

Startup founders are pulled in a hundred different directions on any given day. On top of building a product, hiring a team, fundraising, selling, and more, founders are responsible for managing relationships with investors and board members. Why is a Board Deck Important? Oftentimes, preparing for a board meeting can get buried in the list of to-dos. However, when leveraged correctly, your board members and meetings can be a high-leverage activity for success. As Matt Blumberg, CEO of Bolster, puts it, “​​Leading a world-class board is one of the single most important things startup CEOs can do to help their businesses thrive and become industry leaders.” To help you prepare for your next board meeting, we’ve put together a list of resources and tips to help you build and share your board deck. Learn more below. Related Resource: Our Downloadable Board Deck Template What Should You Include in Your Board Deck? The goal of a board of directors can be boiled down to helping a company achieve its goals. While there are certainly more areas, a board, especially for startups, is fit to help in a few key areas: Hiring and recruiting employees Provide direction and strategy for the company Represent other investors and members of the business Build a governance system Maintain relationships with CEO and executives To make sure that you are getting the most out of your board of directors, coming to your board meetings prepared is vital. One of the key aspects to help you guide your meeting and highlight key talking points is having a well-thought-out board deck. Learn more about what should be included in your board deck below: 1) A High-Level Update From the Founder To kick off any board meeting or board deck, there should be a quick high-level overview from the founder and/or CEO. The purpose of this is to set the tone for what is to come and a general overview of how the past period (month, quarter, etc.) went for the business. Be sure to share any big wins from the previous period or quickly hit on things that might be negatively impacting you and your company. Think of this as the “big picture” for both the previous period and the company as a whole. Using the sections below, you can use the high-level update as a time to quickly hit on each of those to set expectations for what is to come throughout the meeting. Related Resource: Crafting the Perfect SaaS Board Deck: Templates, Guidelines, and Best Practices 2) A Section on KPIs and Metrics Next, dig into the KPIs and metrics from the previous period. The purpose of this is to give everyone the proper data and context they need to understand decisions that will be made later in the meeting. These metrics and KPIs should be agreed upon beforehand and everyone in the room should understand what they mean and how they impact the business. It is important to keep these metrics consistent from meeting to meeting. This helps everyone focus on what truly matters and will build trust with investors. It is worth noting that this could include qualitative metrics as well — customer stories or quotes are always great to share! 3) An Update on the Team and Organization as a Whole After digging into your KPIs and metrics, spend some time on your org chart and hiring plans. One of the places boards are best suited to help with is hiring and finding key talent so making sure you make the most of this section is vital. We recommend starting with a current org chart so investors and board members can understand where your headcount lies. From here, we recommend hitting on what teams need additional talent and walking through the roles you are hiring for. Be prescriptive as possible so they can reach out to their networks and find candidates for your company. 4) Product Development Update At this point, you’ve likely hit on the organization as a whole and how the business is performing as a whole. Next, you will want to dig into the product development and status of any new features or products you’ve released or been working on since your last meeting. This can be a time to give additional metrics or share stories of how a new feature might be impacting your business. This can be used to further working/strategy sessions towards the end of the meeting. 5) An In-Depth Section on Organizational Strategy and Product Strategy Towards the end of your meeting is the true “meat and potatoes” of your meeting. This is a strategy or working session that should give you concrete steps and plans to take away from the meeting. It is generally recommended that this section should take 50%+ of your meeting time. This section can cover just about any issues you are facing as a founder (keeping in mind what your board members are best suited to help with). For example, if you are facing hiring challenges, highlight those and discuss what you want your org chart to look like. You can use it to plan a fundraising or financial event in the coming months. Or you can use this as a time to build a higher-level product roadmap. No matter what you use this for, make sure you have your talking points prepared so you can make the most of this section. 6) A Miscellaneous Chapter As always, save some time for miscellaneous or other topics. This can be official board business or governance. This might cover things like board resolutions, appointments, stock options, and more. Related Resource: What We’ve Learned From Investors About Running a Board Meeting Tips for Creating a Board Deck While there is no one-size-fits-all template to help you knock out your next board meeting deck, there are resources and best practices that you can use for your next meeting. Use a Template As we mentioned earlier, there are ~6 key areas you will likely want to hit on throughout a board meeting. Of course, the specifics and structure will vary from business to business. To help you select what is most important to your business, we’ve put together a board deck template. This template aims to help you structure the meeting and build your agenda. Give the board deck template a try here: Keep Slides Simple The goal of a board meeting is to prompt conversation. To do this, it is important to make sure your slides are simple and easily digestible. Make sure your slides are not full of unnecessary words and context. Use bullets and your narrative to help board members with any additional context they might need. Share Deck Materials Early To have the best conversation possible at your board meeting, you need to make sure everyone on your board is well prepared. To do so, make sure you are sending your board materials in advance so they can have an understanding of the past period and will be able to dig into tactical questions. As we wrote in our post, How to Get the Most Out of Your Next Board Meeting, “Most founders/CEO have found it best to send over their pre-meeting report/packet at least 4 days in advance.” Depending on your meeting cadence, you will want to send over things like your agenda, important matters, metrics, and more before your next board meeting to set the stage. Check out an example of what to send below: Related Resource: Pre-Board Meeting Update Template Use Visuals Ultimately the content of your deck is what matters most but having polished visuals certainly does not hurt. We suggest using concise and repeatable visuals in your board decks. For example, if you include a certain chart style/format, try to keep it consistent from deck to deck. There are also opportunities to improve your board with simple visuals and charts to help your board members visualize your company's status. Common Mistakes to Avoid When Creating a Board Deck Finding the right board deck format and style will likely take a few reps. As you sit through more board meetings, you should hear feedback and suggestions to help improve the actual format and content of your board decks. However, there are some common mistakes you can avoid from the get-go — check them out below: Not Having a Deep Understanding of Your Audience Board members want to see that you have an understanding of your audience — both themselves as stakeholders and your customers. Make sure that you are hyperfocused on your key stakeholders. This will help board members build conviction and trust in how you operate your business. Not Having a Clear Objective What do you want your board to accomplish after reading your deck? Do you want them to make a decision? Approve a new project? Provide feedback? Once you know your objective, you can structure your deck accordingly. Overloading the Deck With Information Your board deck should be concise and to the point. Avoid including too much information, as this can overwhelm your board and make it difficult for them to focus on the most important points. Too much information can also lead to questions and concerns about unrelated points/problems that you are trying to solve. Using Too Much Industry Jargon or Technical Language While your board should be familiar with your business, they are likely helping many other companies. To make sure everyone is on the same page, make sure to avoid technical language — it may seem obvious to see but is not always the case for someone not involved in the day-to-day. Start Your Funding Journey With Visible Running a successful board meeting can be a high-leverage activity for your startup. The easiest thing you can do is come prepared and ready to have a strategic conversation with the people who matter most to your business. Let us help prepare for your next board meeting or fundraising event. Raise capital, update investors and engage your team from a single platform. Try Visible free for 14 days.

Fund performance dashboard templates are here Fund performance dashboard templates empower investors to build a best practice investment overview dashboard in 2-clicks and easily share it with stakeholders or team members. How it works Ensure your investment data is up to date in Visible and then select which fund data you want to visualize. Visible automatically creates a dashboard based on best practices. The dashboard includes key fund data and insights that help investors understand and communicate how their fund is performing. From there, the user can customize the dashboard by adding or removing widgets, changing the layout, changing colors, adding commentary and more. The dashboard can then be duplicated and applied to different funds. Fund metrics supported in Visible Visible supports over 25 fund metrics and calculated insights including: Total invested Average investment amount Total number of investments Number of exits Capital remaining Follow on capital deployed Gross IRR Net IRR Multiple Total capital called New capital deployed % of fund called Realized FMV RVPI TVPI DPI Management fees Capital called Escrow Expenses Carried interest Distributions and more Learn more about the key fund metrics and calculated insights supported in Visible here.

For the venture capital world, 2023 has largely been characterized by slowed fundraising activity. Over the year, we’ve seen thousands of founders utilize Visible to update investors, track key metrics, and manage their fundraising efforts. Learn more about how founders utilized Visible to strengthen relationships with current and potential investors during a challenging year below: Update Your Investors Over 672,000 investors received a Visible Update in 2023. The average Visible Update was sent to 56 investors — more than the number of current investors most founders have. We’ve seen founders leverage updates to nurture their potential investors to help strengthen relationships for when it is time to “actively” raise.” Check out a few Visible Update features we released in 2023 below: Build out updates using best practices from other founders with content blocks Add past updates to your Visible Data Room to help show potential investors your commitment to communication Turn your Visible Requests from investors into a shareable update with Visible AI Share Your Pitch Deck With 61,000+ Visible Deck views in 2023, we can learn how founders approach their pitch deck sharing. Like previous years, July and August saw pitch deck sharing slow down with activity picking up in October and November — surpassing activity from the spring and early 2023. We found that pitch decks with 12 or fewer slides receive the most activity/views from investors. Check out a few of the Visible Deck features we released in 2023 below: Add decks directly to your Visible Data Room Move investors down your fundraising funnel with call-to-actions Build Your Data Room We launched Visible Data Rooms in 2023! With data rooms, you can now manage all parts of your fundraising funnel with Visible. Find investors with Connect, our free investor database. Track your conversations in our Fundraising CRM. Share your pitch deck with potential investors. And communicate with current and potential investors with Updates. Over 30,000 files were uploaded to Visible Data Rooms in 2023. Learn more about data room improvements we released in 2023 below: Share your Visible Data Room via link Add a call-to-action to your Visible Data Room to help move investors down your funnel Preview documents and PDFs directly in data rooms Manage Your Fundraise Founders created 2,800+ Visible Pipelines in 2023. Like Decks, we saw the number of pipelines being created slow in the summer and pick back up in the fall — a promising sign for 2024. As fundraising has slowed in 2023, founders are utilizing Visible Pipelines to keep tabs on their ongoing conversations so they can raise faster when the time is right. Learn more about some of the Visible Pipeline features we released in 2023: Add multiple investors from Visible Connect, our free investor database, to your fundraising pipeline in one click. Better navigate between investors and stages with our new fundraising table and UI Automatically log conversations outside of Visible with BCC Track Key Metrics A core role of a startup founder is to track high-level metrics and share them with investors and stakeholders. For first-time founders, determining which metrics to track and who to share them with can be intimidating. To help, we analyzed our data to find what the most commonly tracked and shared metrics in Visible were in 2023: Revenue Cash Balance Runway Gross Profit FTE Headcount Check out some of the improvements we made to dashboards, metrics, and integrations in 2023 below: Display changes to key metrics with waterfall charts Liven up your charts with gradient charting options Improve dashboard sharing with our improved widget and dashboard design.

About Fuel Ventures Fuel Ventures is a UK-based venture capital firm founded by Mark Pearson in 2014. Today, Fuel Ventures manages over £350 million in assets and has a portfolio of over 160 investments. Fuel is considered one of the most active early and growth-stage investors in the UK. Fuel Ventures invests at the pre-seed and seed stage of globally scalable marketplaces, platforms, and SaaS companies. Fuel takes an active board role at all their companies and commits to supporting companies throughout their journeys. Learn more about Fuel Ventures. Fuel Ventures joined Visible in October of 2022. This case study includes feedback and insight from Oli Hammond and Mike Stevenson. Data disaggregation before Visible Before using Visible, Fuel Ventures' portfolio information was disaggregated in multiple Google solutions. Investment data was tracked in a master Google sheet file, qualitative information about companies was manually updated and saved to Google documents, and all of this information was stored in various Google Drive folders. As the Fuel Ventures portfolio grew, the master spreadsheet became harder to maintain. The team also found it cumbersome to have portfolio information stored in several different locations. “We felt we needed a solution where all portfolio information was stored in one place as Fuel’s single source of truth.” - Oli Hammond, Partner at Fuel Ventures Why Fuel Ventures chose Visible The Fuel Ventures team began researching the market for potential solutions that would meet their portfolio monitoring and reporting requirements. The Fuel Ventures' decision-making criteria included: A provider with a straightforward onboarding The ability to upload all of their historical data A solution that was at least 5x better (faster, more efficient, more accurate) than their current process Built-in flexibility to accommodate the details of their investments A solution with a justifiable return on investment The team at Fuel Ventures sat a tailored demo with Visible in the summer of 2022. Fuel chose Visible as the best solution to help their team better manage Fuel's portfolio and fund performance. Implementing Visible at Fuel Ventures Visible provided a hands-on onboarding experience to Fuel Ventures who needed to upload investment details for approximately 130 investments. “The Visible team was there to support us throughout the entire onboarding experience.” - Oli Hammond, Partner at Fuel Ventures When asked about what the learning curve was like for the team at Fuel Ventures, Oli Hammond commented, “It was easy. The team took to the platform really quickly.” How Fuel is using Visible today Adopting Visible significantly impacted the way Fuel Ventures monitors their portfolio companies. Visible provides the 20+ person team at Fuel with one centralized place for investment information, notes, and qualitative updates about portfolio companies. For Fuel Ventures, Visible’s investment tracking solution is especially beneficial because their team now has granular visibility into investments round by round and fund by fund which is something they had difficulty tracking in a master spreadsheet in the past. Visible also provides Fuel with a centralized place to store notes and company updates. This means the team at Fuel can now click into a company's profile on Visible and see a clear overview of initial investments, subsequent funding rounds, and narrative updates all in one place instead of having to dig through separate platforms. “Visible is our one source of truth for the wider team to find relevant company information instead of having to dig through various Google Drive folders.” - Oli Hammond, Partner Finally, the team at Fuel shared that Visible significantly improved the way they create bi-annual reporting for their Limited Partners. Minna from Fuel Ventures commented, “It’s now much easier to format the Tear Sheets we compile for our investor reporting. We really like that the Tear Sheets are automatically updated with live numbers instead of having to make updates in Word.” View more examples of tear sheets in Visible. Advice for other funds considering Visible Oli Hammond, Partner at Fuel shared "Visible is a great choice for funds who are looking to move away from fragmented systems and methodology (Word, Google Drive, spreadsheets) to one source of truth.”

In a world where technology evolves at a blistering pace, machine learning stands at the forefront, revolutionizing how we interact with the world around us. This article delves into the top 15 machine learning startups, each blazing a trail with innovative solutions and cutting-edge applications. These pioneers are not just crafting the future; they are actively redefining our present across diverse industries. From healthcare to finance, their impact is tangible, immediate, and profoundly transformative. Join us as we explore these groundbreaking ventures, showcasing the remarkable potential and far-reaching implications of machine learning in shaping our world. Related resource: 13 Generative AI Startups to Look out for Related resource: How AI Can Support Startups & Investors + VCs Investing in AI 1. Automata Automata, a startup focused on automating and optimizing business processes using machine learning, presents several interesting facets: Year Founded: 2015​​​​. Location: The company is based in London​​. Funding Amount/Type: Automata had raised $50 million in a Series B funding round​​. Funding Series: Their latest funding was a Series B round​​. Major Investors: The Series B funding round was led by Octopus Ventures, with participation from investors such as Hummingbird, Latitude Ventures, ABB Technology Ventures, Isomer Capital, In-Q-Tel, and others​​. Automata's role in the field of machine learning is particularly exciting due to its focus on automating entire lab processes, a significant advancement from its initial development of a robotic arm for handling individual tasks​​. This shift from providing robots for small, highly individual projects to automating complete workflows marks a significant step in streamlining complex processes, especially in the growing biotech and drug development sectors. The company's innovative approach in leveraging machine learning for automation demonstrates a scalable, impactful application of the technology, making it a standout in the field of machine learning. Automata's growth and expansion into the U.S. and wider European markets underscore the potential and applicability of its technologies in a global context. 2. Corti Corti, a Copenhagen-based startup specializing in AI applications for healthcare, offers a compelling example of innovation in the field of machine learning: Year Founded: 2016​​​​. Location: The startup is located in Copenhagen, Denmark​​​​. Funding Amount/Type: Corti has raised $60 million in its Series B funding round​​​​. Funding Series: The recent funding was a Series B round​​. Major Investors: The Series B investment was led by Prosus Ventures and Atomico, with participation from previous investors such as Eurazeo, EIFO, and Chr. Augustinus Fabrikker​​. Corti’s role in the machine learning domain is particularly notable for its focus on healthcare. The startup leverages AI to enhance the efficiency and accuracy of patient care. Their AI assistant can analyze patient consultations in real-time, significantly reducing administrative workload and improving the quality of patient interactions​​. This innovative approach to healthcare, utilizing real-time AI analysis, positions Corti as a pioneer in applying machine learning to improve healthcare outcomes. What makes Corti an exciting entity in the machine learning landscape is its potential to transform patient care. By integrating AI into healthcare interactions, Corti is not only streamlining complex workflows but also aiding clinicians in making more informed decisions, potentially leading to better patient outcomes. This combination of technology and healthcare demonstrates the vast potential of machine learning to make significant, positive impacts in critical sectors like healthcare. Corti's success and growth also highlight the increasing importance and applicability of AI in practical, high-stakes environments. 3. Flock Safety Flock Safety is an Atlanta-based startup that focuses on developing camera technology to enhance public safety: Year Founded: 2017​​. Location: The company is headquartered in Atlanta, Georgia, United States​​. Total Funding Amount: Flock Safety has raised a total of $380.6 million in funding over seven rounds​​. Funding Series: The latest funding round for Flock Safety was a Series E​​. Major Investors: Among its major investors are Tiger Global, 776, Spark Capital, Andreessen Horowitz, and Bedrock​​. Notably, a Series D funding round was led by Andreessen Horowitz, with participation from Meritech, Bedrock, Matrix Partners, and Initialized​​. Flock Safety is enhancing public safety by applying machine learning to advanced camera technology. Their systems, designed for crime prevention and investigation, automate the analysis of security footage to identify vehicles, track movements, and detect suspicious activities, significantly reducing manual monitoring effort. This innovative use of AI in public safety illustrates how machine learning can streamline critical workflows and contribute to societal well-being, making Flock Safety a notable innovator in the field. 4. UNISOC UNISOC, a prominent player in the semiconductor industry, offers several notable characteristics: Year Founded: April 2001​​. Location: Shanghai, China​​. Total Funding Amount: UNISOC has raised a total of $1.6 billion in funding across seven rounds​​​​. Funding Series: The latest funding round was a Series C, conducted on April 5, 2021​​. Major Investors: The major investors in UNISOC include Beijing Spreadtrum Investment, China National IC Industry Investment Fund (CICIIF or 'Big Fund'), and Intel (China). Other significant stakeholders are Shanghai IC Industry Investment Fund and China National Fund II​​​​​​. UNISOC primarily focuses on developing semiconductor technologies for mobile communications and the Internet of Things (IoT). While not directly involved in automating business processes through machine learning, UNISOC's chipsets play a crucial role in enabling various devices and applications that utilize machine learning algorithms. Their advanced chip designs, especially in the 5G and AI sectors, facilitate the efficient execution of AI tasks like image processing, voice recognition, and data analytics. This, in turn, indirectly supports the automation and optimization of numerous business processes across different industries. The significance of UNISOC in the field of machine learning lies in its foundational role in powering the hardware that drives AI applications. The company’s focus on IoT and mobile communication technologies is particularly relevant, as these areas are increasingly incorporating machine learning to enhance functionality and efficiency. By providing the essential components for smarter, connected devices, UNISOC is indirectly facilitating the integration of AI into everyday technology. This makes them a key enabler in the broader machine learning ecosystem, supporting the ongoing evolution and application of AI in various sectors. 5. Quantexa Quantexa specializes in developing advanced chipsets for mobile communications and IoT devices. Their technologies play a pivotal role in enabling machine learning applications across various industries, significantly contributing to the advancement of AI and IoT integration. Year Founded: 2016​​. Location: London, England​​. Total Funding Amount: Quantexa has raised a total of $370 million in funding​​. Funding Series and Amount: The company has undergone several funding rounds, including a Series E round in April 2023, raising $130 million, and a Series D round in July 2021, securing $150 million​​. Major Investors: Significant investors in Quantexa include Warburg Pincus, Dawn Capital, British Patient Capital, Evolution Equity Partners, HSBC, BNY Mellon, ABN AMRO, AlbionVC, and GIC​​​​​​​​. Quantexa significantly contributes to the machine learning ecosystem through its semiconductor technologies, primarily focused on mobile communications and IoT applications. While their primary role isn't directly in automating and optimizing business processes using machine learning, their impact in the field is noteworthy. UNISOC's chipsets power a wide array of devices, including smartphones and IoT devices, which increasingly employ machine learning algorithms for functions such as image processing, voice recognition, and data analytics. The company's innovative approach in chip design, particularly in the realms of 5G and AI, is vital for the advancement of efficient machine learning applications. Their developments in IoT technologies facilitate the integration of machine learning into various devices, indirectly aiding in the automation of business processes. UNISOC's global reach and influence in the semiconductor industry underscore their importance in supporting a wide range of AI-driven applications, making their contribution to the field of machine learning both significant and exciting. 6. Mistral AI Mistral AI, is a Paris-based startup specializing in generative AI models. Year Founded: 2023. Location: Paris, France​​. Total Funding Amount: Mistral AI has raised substantial funding in a short period, including $113 million in seed funding and approximately $415 million in a Series A round​​​​. Funding Series and Amount: The seed funding round, which raised $113 million, was led by Lightspeed Venture Partners. The Series A round, amounting to approximately $415 million, was led by Andreessen Horowitz (a16z) with participation from Lightspeed Venture Partners and other investors​​​​. Major Investors: Lightspeed Venture Partners, JCDecaux Holding, Exor Ventures, Sofina, Xavier Niel, Eric Schmidt, Rodolphe Saade, and Andreessen Horowitz​​​​. Mistral AI’s role in the machine learning domain revolves around developing new models of generative artificial intelligence for companies. This involves combining scientific excellence with an open-source approach and a socially responsible vision of technology. Their focus on generative AI signifies a cutting-edge approach to creating AI models that can generate novel content, ranging from text to images, based on learned data patterns. The excitement surrounding Mistral AI in the field of machine learning stems from its rapid growth and significant investment, highlighting the industry's confidence in their vision and capabilities. Their emphasis on generative AI places them at the forefront of one of the most dynamic and potentially transformative areas of AI research and application. By prioritizing open-source models and ethical considerations, Mistral AI stands out as not just a technological innovator but also as a company mindful of the broader implications of AI on society. This balance between technological advancement and social responsibility makes Mistral AI an exciting and important player in the evolving landscape of machine learning. 7. LabGenius LabGenius is a leading biopharmaceutical company known for its groundbreaking work in integrating machine learning into drug discovery and development. Utilizing their unique machine learning-driven evolution engine, EVA, they are revolutionizing the way therapeutic proteins are developed. Year Founded: 2012​​. Location: London​​, England. Total Funding Amount: Approximately $28.7 million​​. Funding Series and Amount: The most significant funding round was in October 2020, where they raised $25 million​​. Major Investors: Include Obvious Ventures, Kindred Capital, Atomico, and Acequia Capital​​. LabGenius, established in 2012, is a pioneering biopharmaceutical company. They stand out in the industry for their innovative use of a machine learning-driven evolution engine, EVA™, which merges cutting-edge technologies from machine learning, synthetic biology, and robotics. This integration is key to their role in automating and optimizing complex business processes, particularly in the biopharmaceutical domain. Their approach not only streamlines complex workflows but also significantly enhances the efficiency and effectiveness of drug discovery and development processes. The significance of LabGenius in the field of machine learning is underscored by their novel approach to combining human and machine intelligence for the accelerated discovery of advanced medicines. Their innovative strategies in managing complex data and processes demonstrate the transformative potential of machine learning in revolutionizing traditional industries, especially in the biopharmaceutical sector. With their substantial funding and support from notable investors, LabGenius is a prominent and exciting presence in both the biopharmaceutical and machine learning landscapes. 8. Recycleye Recycleye, a cutting-edge company specializing in artificial intelligence-driven waste robotics, is transforming the recycling industry with its innovative technology. Year Founded: 2019​​​​. Location: London, UK​​. Total Funding Amount: Approximately $26 million​​. Funding Series and Amount: Recycleye's significant funding round was a Series A in February 2023, where they raised $17 million​​​​. Major Investors: The Series A round was led by DCVC, with other key investors including Promus Ventures, Playfair Capital, MMC Ventures, Creator Fund, Atypical, and Seaya Andromeda​​​​​​. Recycleye plays a critical role in automating and optimizing business processes in the recycling sector through its use of machine learning. Their AI-powered waste-picking robots are designed to lower the cost of sorting materials, thereby making recycling processes more efficient and effective. This technology is not only innovative but also crucial in addressing the global challenge of waste management. What makes Recycleye particularly exciting in the field of machine learning is its application of AI in a practical, impactful way. Their approach to solving real-world problems, like improving recycling efficiency, demonstrates the tangible benefits of machine learning in industries beyond the traditional tech sphere. By leveraging AI to tackle environmental challenges, Recycleye is at the forefront of demonstrating how machine learning can be applied to create significant, positive changes in our world. 9. MedPay MedPay, a technology company specializing in artificial intelligence, is revolutionizing the healthcare payment landscape. Year Founded: 2020​​​​. Location: Bengaluru, Karnataka, India​​. Total Funding Amount: Approximately $1.85 - $1.9 million​​​​​​​​. Funding Series and Amount: MedPay's notable funding round was a Seed round on July 15, 2021, where they raised about $1.2 million​​​​​​. Major Investors: Investors include Sony Innovation Fund, Entrepreneur First, growX ventures, and others​​​​. MedPay's role in using machine learning to automate and optimize business processes is particularly evident in its development of India's largest Connected Care Network. This network connects offline primary care centers with online platforms and customers, effectively bridging the gap between digital and physical healthcare services. Over 40,000 pharmacies have joined MedPay's network, creating digital stores and enhancing the accessibility of healthcare services​​. The innovative approaches of MedPay in streamlining complex workflows are driven by their application programming interface (API), which integrates various healthcare stakeholders like doctors, pharmacies, diagnostic centers, and insurance companies into the digital economy. This integration is a significant step towards transforming the future of healthcare, making it more accessible and efficient​​. MedPay's focus on enhancing healthcare accessibility using machine learning makes it an exciting startup in the field. By leveraging AI to simplify and streamline healthcare transactions and interactions, they are addressing critical needs in the healthcare sector. This approach not only improves efficiency but also makes healthcare services more accessible, particularly in regions with a mix of digital and traditional healthcare practices. MedPay's innovation is a testament to the potential of machine learning in transforming essential services and industries. 10. RepVue RepVue is a groundbreaking company that operates a crowdsourced sales rating platform. Year Founded: 2018​​. Location: Chapel Hill, North Carolina​​​​. Total Funding Amount: Approximately $6 million over 2 rounds​​. Funding Series and Amount: The latest funding round was a Seed round in May 2022, raising $5 million. This round was led by S3 Ventures​​​​​​. Major Investors: S3 Ventures, TDF Ventures, Knoll Ventures, Alerion Ventures, GTMfund, and Triangle Tweener Fund​​​​. RepVue is revolutionizing the sales industry by automating and optimizing business processes through machine learning. Its platform crowdsources ratings for sales organizations and employs a unique algorithm to provide a comprehensive understanding of various sales roles. This approach offers sales professionals unparalleled transparency into the real-world conditions of selling for different organizations, allowing them to make well-informed career decisions​​. The platform's innovative approach includes gathering information from current sales employees on key categories such as sentiment scores, compensation data, quota goals, work culture, product scores, inbound lead flow, and diversity and inclusion. This data is then quantified and used to create detailed profiles for each company, helping sales professionals and organizations alike to better understand and navigate the sales industry landscape​​​​. What makes RepVue particularly exciting in the field of machine learning is its focus on the practical application of AI to solve real-world challenges in the sales domain. By aggregating and analyzing complex data sets, the company offers valuable insights that can significantly impact the efficiency and effectiveness of sales professionals and organizations. With around 4,500 sales organizations reviewed on its platform, RepVue is rapidly becoming an essential tool for both sales professionals seeking career opportunities and companies looking to attract top talent​​. 11. Apty Apty, founded in 2017, is known for its innovative digital adoption platform that enhances process compliance automation and offers a range of solutions for digital transformation, onboarding, training, and change management. The company's headquarters are located in Austin, Texas. Year Founded: 2017​​. Location: Austin, Texas, United States​​. Total Funding Amount: Approximately $12.9 million over 3 rounds​​. Funding Series and Amount: Apty secured $7.5 million in a Series A round on July 13, 2021​​​​. Major Investors: Some of the major investors include Reformation Partners, Companyon Ventures, and 645 Ventures​​​​. Apty's role in utilizing machine learning to automate and optimize business processes is evident in its digital adoption platform. This platform addresses the unique challenges enterprises face in synchronizing people, processes, and technology. With Apty, businesses can enhance employee engagement with their technology, enforce business process compliance, and accelerate digital transformation efforts​​. Their innovative approach includes providing on-screen guidance and on-the-job training content for faster software adoption, which reduces the dependency on IT resources. This functionality transforms any task into a self-guided wizard, guiding users step-by-step without the need for coding. Additionally, Apty enforces business process compliance with activity and goal-based tracking, ensuring that employees complete tasks accurately and reducing human error with added input field validations and automated process walkthroughs​​​​. 12. Streetbees Streetbees, established in 2014, is a London-based company renowned for its unique approach to understanding consumer behavior through machine learning and natural language processing. It operates as a human intelligence platform that collects and analyzes offline consumer behavior, offering insights that surpass traditional survey methods. Year Founded: 2014​​. Location: London, England​​. Total Funding Amount: Approximately $63.8 million over 8 rounds​​. Funding Series and Amount: The company raised $12 million in Series A funding and secured an additional $6.7 million as part of a Series B round​​​​​​. Major Investors: Investors include Future Fifty, TempoCap, and 645 Ventures​​. Streetbees' role in leveraging machine learning for automating and optimizing business processes is evident in its unique application of these technologies to decode consumer behavior. By using machine learning and natural language processing, Streetbees transforms raw, real-life data from consumers into actionable insights for brands. This approach allows for a deeper understanding of not just what consumers do, but also why they do it, uncovering the motivations, feelings, and desires that drive consumer behavior​​. What makes Streetbees particularly exciting in the machine learning field is its innovative method of combining the depth of qualitative research with the scale of quantitative analysis. This fusion enables a new level of understanding of consumer behavior, offering brands rich insights into various communities worldwide. Streetbees' commitment to enhancing its machine learning capabilities, as evidenced by its investment plans, indicates its dedication to continuously improving the accuracy and scope of its consumer insights. This focus on expanding data acquisition and machine learning capabilities signifies Streetbees' role as a frontrunner in transforming how businesses understand and interact with consumers globally​​. 13. SuperAnnotate SuperAnnotate, founded in 2018, is a leading developer of artificial intelligence-based annotation software designed to annotate, train, and automate machine learning pipelines. The company is headquartered in the United States and has been actively involved in enhancing the capabilities of AI and machine learning models through its innovative platform. Year Founded: 2018​​. Location: United States​​. Total Funding Amount: Approximately $17.5 million over 4 rounds​​. Funding Series and Amount: SuperAnnotate raised $14.5 million in its Series A funding round​​​​. Major Investors: The Series A round was led by Base10 Partners, with participation from Point Nine Capital, Runa Capital, Fathom Capital, Plug and Play Ventures, Berkeley SkyDeck Fund, and Seaside Startup Holding​​​​. SuperAnnotate plays a crucial role in automating and optimizing business processes using machine learning by providing a platform that simplifies the complex task of image annotation. This platform serves as a bridge between the world of raw visual data and the refined needs of AI and machine learning models. By meticulously crafting unstructured visual data into annotated information, SuperAnnotate enables the extraction of advanced AI insights from imagery​​. The company's innovative approach includes precision-crafted annotation tools and AI-assisted labeling. These features not only streamline the annotation process but also enhance it by deciphering complex patterns within images and suggesting labels that resonate with the essence of the visual data. Additionally, SuperAnnotate fosters a collaborative environment where team members' inputs combine to create a unified annotated dataset, demonstrating the power of teamwork and shared vision. The seamless integration of SuperAnnotate with machine learning models allows for the meticulous refinement of annotated data, fine-tuned to meet the advanced requirements of AI systems​​. SuperAnnotate's focus on precision and its ability to transform the annotator’s vision into digital reality make it an exciting startup in the field of machine learning. The company's dedication to enhancing the capabilities of AI and machine learning models through advanced annotation tools and collaborative efforts positions it as a key player in the evolution of AI technologies. This commitment to innovation and quality in data preparation for AI systems highlights SuperAnnotate's pivotal role in advancing the field of machine learning. 14. Logically Logically is a British multinational technology startup specializing in analyzing and combating disinformation. Year founded: 2017 Location: Brighouse, England, with offices in London, Mysore, Bangalore, and Virginia Total Funding Amount: $36.7 million Funding Series and Amount: $7 million in a 2019 seed round, €2.77 million in 2020 Major Investors: XTX Ventures and Amazon Alexa Fund Logically plays a significant role in automating and optimizing business processes through machine learning. Their innovative approaches are pivotal in streamlining complex workflows, particularly in the challenging arena of identifying and countering misinformation. This focus is particularly exciting in the machine learning field, as it represents a unique application of technology to address a pressing social issue—ensuring the integrity and trustworthiness of information in the digital age​ 15. Wefarm Wefarm is an agri-tech startup that provides a peer-to-peer networking platform for smallholder farmers, utilizing machine learning technology to connect farmers, even without internet access. Year founded: 2015 Total Funding Amount: $32 million Funding Series and Amount: Raised $11 million in a Series A round on March 9, 2021 Major Investors: True Ventures and LocalGlobe Wefarm's role in using machine learning to automate and optimize business processes is highly innovative, particularly in the agricultural sector. Their approach to connecting small-scale farmers globally through a peer-to-peer network is a groundbreaking application of technology. This allows farmers to share knowledge, access resources, and engage in commerce even in areas without internet connectivity. The startup's emphasis on empowering smallholder farmers through technology makes it a notable and exciting entity in the field of machine learning, as it addresses crucial issues in global agriculture and supports sustainable farming practices​ Find Machine Learning Investors With Visible Visible helps founders connect with investors using our connect investor database, find VCs specifically investing in web3 here. Related resource: 10+ Founder Friendly Venture Capital Firms Investing in Startups For machine learning startups, securing the right investors is critical as it goes beyond mere funding. These investors bring specialized expertise and strategic insights specific to the AI and machine learning sector and their guidance is invaluable in navigating the unique challenges and opportunities within the space. Use Visible to manage every part of your fundraising funnel with investor updates, fundraising pipelines, pitch deck sharing, and data rooms. Raise capital, update investors, and engage your team from a single platform. Try Visible free for 14 days.

Visible now lets investors add conditional blocks to a Request. This equips investors to build even more founder-friendly data Requests by only asking for relevant details from companies that meet certain conditions. What are conditional blocks? Conditional blocks are displayed only in a Request when a company meets predefined criteria (or condition) set by an investor. This way investors can keep Requests sent to portfolio companies as concise as possible. Related resource: What metrics should I be collecting from my portfolio companies? Examples of using conditional blocks in a Request An example of when an investor might add a conditional block to a Request is when an investor is collecting information related to companies' recent fundraising. In the example below an investor is asking for additional fundraising details based on the condition that the company is actively fundraising. By using a conditional block, companies who are not fundraising will not be asked questions that are not relevant to them. Over 350+ VCs use Visible to streamline their portfolio monitoring and reporting.

About Novel Novel is a Los Angeles-based software startup led by Joe DeWulf. Novel helps e-commerce brands easily embed shoppable short-form video content from social platforms like TikTok and Instagram on their websites. The result is an increase in the website visit duration and a 20%+ increase in webpage revenue for their customers. Joe pivoted the company towards the end of 2022 and officially launched Novel in January 2023. The company is demonstrating exciting traction with the number of influenced sales for their customers growing from one million per month in September to over five million influenced sales in November. Novel has been a Visible user since 2022 and during that time Joe has grown his engaged investor network from 100 to 500 investors and keeps them up to date using Visible. Cumbersome investor management in Excel Before finding Visible, Joe was tracking investor contacts in Excel documents which he noted was very cumbersome. He would manually keep investor records up to date and track basic information like ‘interested’ or ‘not interested’. Then Joe would send out one standardized email with his list of investors in BCC. This non-tailored approach wasn’t ideal because all investors received the same content even if their interests and characteristics varied. There was also no way to track open or engagement rates with the email. Joe thought there had to be an easier way to keep his investor contacts more organized in different lists so he could tailor his communications and went searching for a fundraising CRM for startups. Leveraging Visible to send regular updates to investors Joe’s primary use case when he joined Visible was to start sending out regular, professional investor updates to current and potential investors to increase awareness about their company’s growth and fundraising journey. The first update was sent on Feb 15, 2022 to 104 people and had an open rate of 78%. The content of the first update included: Business timeline Company overview & product in development Highlights Lowlights Asks Product By using Visible’s Connect Database, asking for investor introductions, and organically growing his network, Joe has grown his list of engaged current and potential investors to over 500+ people that he keeps up to date with Visible. Managing fundraising pipelines In addition to being able to more easily send out regular communication to investors using Visible, Joe is also able to more strategically manage potential investors using Visible’s fundraising pipeline. Joe commented that he’s now able to more easily keep track of multiple points of contact at an investment firm, typical check size, whether they are a lead or not. These criteria help determine whether the investor is a good fit before reaching out to the investor. Novel has multiple fundraising pipelines in Visible which mirrors the fluid approach required to raising capital in today’s highly competitive fundraising environment. Joe started with a pipeline targeting traditional seed-stage VCs and then widened the approach to also targeting high-net-worth individuals as well as investors who back companies at an even earlier stage. Joe commented that it was important to be able to quickly adjust his pipeline after paying attention to signals he was getting from investors that the prerequisites towards raising a seed round have changed. Joe shared some advice for founders currently looking to fundraise -- “You need to be able to adapt, do research, create new contacts, and new pipelines, and manage them appropriately.” The flexibility built into Visible’s fundraising pipelines lets startups quickly adapt to the feedback they get from the market and adjust their fundraising strategy accordingly. Making an impression with professional deck-sharing solutions Novel also utilizes Visible’s deck-sharing solution to socialize their company with potential investors. Joe said the deck-sharing solution is a major upgrade from his previous method of just sending a PDF because now he gets notified when investors are viewing the deck. He can also tell when the deck has been sent to other contacts and can understand which investors are spending the most time reviewing the deck. Novel hosts multiple versions of their deck on Visible including a short version to pique the interest of investors with the goal of them booking a call and a longer more detailed version after he’s had initial conversations with investors. Joe recently shared a popular LinkedIn post and in response was getting notifications that investors were going back and reviewing a pitch deck he had shared months previously. Novel conclusions Novel replaced disorganized Excel spreadsheets and lackluster investor communications with easy-to-use investor relations solutions designed specifically for founders. Today Novel uses Visible to keep its network of over 500 investors up to date about their company's traction and fundraising journey. Take the next steps with Visible Visible supports thousands of founders track key metrics, update investors, and manage their fundraising process from one platform. Start your 14-day free trial.

What's new The investment overview table on portfolio company profiles is now more comprehensive. In addition to portfolio data collection tools, Visible also empowers VC firms with a source of truth for their portfolio investment records. Visible's investment data solution is more accessible and easy to digest than the status quo Excel file master sheet that many firms rely on... but don't really trust. With this recent update to our investment data tracking solution, we've made the overview table on companies' profiles more comprehensive so you can see the history of changes to fair market values and exits all in one view. Previously changes to fair market value were handled in a separate window which required users to take additional steps to make edits. What's included in a portfolio companies investment table overview The following details are included in a companies investment table overview: Direct investment details Visible supports the following investment types Equity, SAFE, Convertible Note, Debt, Token, and other Follow on investment details Visible lets investors track rounds even if they do not participate Changes to fair market value Visible lets users document the FMV justification, notes, and who it was approved by Exits Visible empowers investors to keep track of exit details which keeps their fund metrics up-to-date and accurate Related resource: VC Fund Performance Metrics 101 (and why they matter to LPs) Learn more about Visible's investment data tracking capabilities by meeting with our team.